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Started by : harry P, SMM specialist, nichesuite   09 09 2011 06:07:01 +0000
Keywords : ecommerce
Activity:  2 views;  last activity : 09 09 2011 06:07:02 +0000

 
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1 Women as Drivers of Innovation for E-commerce
Ideas in: "Ecommerce"

Women as Drivers of Innovation for E-commerce

idea posted by harry P SMM specialist, nichesuite

The newest e-commerce models are highly dependant on the female demographic.

There are some market statistics to prove women as drivers of innovation of ecommerce.

  • 3,330: the number of text messages the average teenage girl sends a month
  • 67%: the percent of Gilt Groupe's audience that are female
  • 77%: the percent of Groupon subscription base that are female
  • Your mother: the average social gamer (ok, it’s a 43 year old woman, but close enough)
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