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Media Mughals
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last activity : 07 06 2010 20:18:09 +0000
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New Participation Age
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I think they have to enter ‘new participation age’, where boundaries between consumer/ creator must become increasingly blurred. This is particularly evident in the media firmament, where newspapers are attempting to forge relationships with the reader which is active rather than passive like in the past. Interactivity – content flowing both ways – is key to forming such a relationship.....
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