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Topic : How to Design Logos Symbols and Icons
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Marketing & Branding

 
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Activity:  23 views;  last activity : 07 06 2010 20:18:09 +0000

The LOGO is one aspect of a company's commercial brand and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities. There are various companies which designs a Logo for the company. Which one to choose ??

Lets list down various elements that the company should look at while hiring a company which designs your Company's logo ?

 
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1 2 3 4
1 Uniqueness
2 Choose a logo company whose policies are clearly stated
3 Service
4 Quality of Logo

Uniqueness

idea posted by Sachin Pande PR & Media Relations Manager, Mudra Communications
Anyone can create a logo but its the uniqueness behind the logo design plays a major role in setting apart from that of competitors. If a Logo company allows you to select logo from pre-designed portfolio, then where is the uniqueness?. Choose a company which can provide you with a unique logo design.
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Choose a logo company whose policies are clearly stated

idea posted by Rajesh Kanwar Media Planning,J Walter Thompson
Choose a logo company whose policies are clearly stated and, more importantly, one that works with each client on a one-on-one basis to ensure satisfaction and that the objectives of the Detailed Creative Brief are being met. As any favorable logo company will tell you, the best client is a referencable client. Make sure they provide guarantee and refund policy if the customer is not satisfied with the quality of work.
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by Rajesh Kanwar, Media Planning,J Walter Thompson  | 11 06 2008 10:26:11 +0000

Make sure you read the terms and conditions of the company before your hire them to design a logo for you. If you are not satisfied with the logo design or quality they should be able to refund. Some companies make it seem like that they will refund but when it comes to refund they decline as some terms were buried deep inside the terms and conditions.

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Service

idea posted by Parth Singh PR & Media Relations Manager, J Walter Thompson
Check out if a company promises to come up with a logo in a day time. If they can, then think again before choosing them as it takes time to fully understand and appreciating your company's vision and philosophy.Superb logo creation does not happen overnight, so be weary of choosing quickness over quality.
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Quality of Logo

idea posted by Parth Singh PR & Media Relations Manager, J Walter Thompson
Quality plays a major role while choosing a logo company.Check out what they are offering, check out their samples to find out the quality and make sure the logos are of exceptional quality.
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