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Posted in Community :

Primetime News

 
Started by : Venkata Subbaiah, Sr Sub Editor/Sr Reporter, TOI   11 22 2008 02:27:06 +0000
Industry : PublishingFunctional Area : Branding(Sales & Marketing)
Keywords : Thing Next Big EMEDIA
Activity:  12 views;  last activity : 07 06 2010 20:18:09 +0000

Lets list down the advantages that E-media gives when compared to other forms of media

 
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1 2 3
1 Good substance
2 Real time news
3 Cleansing agent

Good substance

idea posted by Anand Mathur Product/Brand Manager, Maruti

In my opinion, E-media contributes to a greater understanding of the implications of events and issues by providing an opportunity for listening to persons on the opposite sides of the fence thrashing out their cases face to face. What is fascinating in such spirited exchanges is not just the substance but the manner, style and body language that add depth to the debates.

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by Viktor Stephen, COO, I Entrepreneur  | 02 04 2009 12:39:48 +0000

Content is king

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Real time news

idea posted by Venkata Subbaiah Sr Sub Editor/Sr Reporter, TOI

I think ,by its very nature, e-media enjoys a number of advantages. News breaking in real time and right before the eyes of the viewers have an instant and direct impact. There is no interposition between news makers and news breakers, and viewers get reactions and commentaries from the horse’s mouth, as it were.

Not only does this make the news authentic and reliable, reducing the scope for editorial bias, but it also leaves it to the viewers to come to their own conclusions.

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Cleansing agent

idea posted by Jayant Vishnu Art Director/Sr Art Director, Creative

The role of the e-media as a cleansing agent has been nothing short of spectacular. Its sting operations and turning the spotlight on brutalities by officials roused public indignation in a way that would not have been possible for p-media.

It is the e-media which turned out to be the nemesis for the political big shots falling for bribes and MPs extorting cash for questions.

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