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Started by : Adesh Dalvi, Marketing Executive, TAJ   11 22 2008 08:22:10 +0000
Industry : Transportation/AviationFunctional Area : Travel(Personal Interests)
Activity:  36 views;  last activity : 07 06 2010 20:18:09 +0000

 
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1 2 3 4 5
1 Changing Landscape
2 Rise of Women
3 Grandchild on Board
4 Religious Tourism
5 Citizens Rising

Changing Landscape

idea posted by Adesh Dalvi Marketing Executive, TAJ

Within the industry, there has been a significant shift in the countries that are experiencing real tourism growth. Traditional tourism 'hotspots' are being overshadowed by rising star destinations. In terms of regional performance, Africa, Asia Pacific and the Middle East are experiencing higher growth rates than the average world demand.


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by Vinod Hyanki, Product/Brand Manager, FedEx  | 11 22 2008 08:22:46 +0000

Some more points to add on. Chief among the changing landscape, citizens are becoming more outspoken about the brands their countries are aligning with to propel tourism, from branding efforts to logos to key messaging. The desire of many travelers to seek authentic vacation experiences has led to a rise in poverty travel – visiting poverty-stricken and/or polluted places and communities that showcase a reality otherwise unseen on an upscale or exotic expedition.

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Rise of Women

idea posted by James Masih Product/Brand Manager, FedEx
This is a very interesting trend. Rapid growth in formerly niche travel and tourism markets continues to be a trend within the industry, including the rise of women.
Women, in fact, are travelling more frequently without men, and women-only tours and retreats are becoming increasingly popular.

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by James Masih, Product/Brand Manager, FedEx  | 11 22 2008 08:23:24 +0000

I would like to add some numbers to explain the above said trend. The number of women-only travel companies has jumped 230% in the last six years, while women-only travel sites have proliferated. Over half of all adventure travellers worldwide are women, and their average age is 45.

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Grandchild on Board

idea posted by Vinod Hyanki Product/Brand Manager, FedEx
This is something which has come up lately. Affluent retirees in the US, Canada and Japan are traveling more, and this trend by itself is likely to continue increasing. At the same time, up to half of vacationing baby boomers now travel with their grandchildren, indicating a new segment of multigenerational travel.


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Religious Tourism

idea posted by Rajat Mittal Product/Brand Manager, Jet Airways
Religious site visits and pilgrimages have long attracted devotees and believers, but now this concept is growing in popularity. The Vatican launched the world's first airline for Catholic pilgrims. Additionally, specialized tours cater to orthodox believers from a variety of faiths, ensuring that activities and even travel vehicles meet sometimes stringent religious standards.
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Citizens Rising

idea posted by Anurag Dave Product/Brand Manager, FedEx


Citizens are now becoming more vocal about the brands their countries present. Much has been made about Botswana's recent country branding efforts, focusing on opportunity and tranquility, which citizens feel does not capture the country's essence or create excitement. Italy's design community also rejected a new Italy country logo, which was subsequently dropped by the government.

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