| Topic : The Best Of Marketing..... |
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Activity:
107 views;
last activity : 09 26 2011 07:37:10 +0000
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Identify Your Reasons-to-Believe
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Position your Brand in the customer's mind through perceptual mapping
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relevance
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Brands are for passion, & passion lovers
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design products which are of reliable quality and cost effective
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Ever Lasting brand is a myth.
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Have a good marketing strategy
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Just to provide service which can satisfy their psychological need abt the product
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Remember Shri Mohandas Karamchand Gandi
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Develop customer touchpoints
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End user centric
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Identity and innovation
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BRAND SHOULD BE LIKE BREATH IN BODY...
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Walk with the customer mind...
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CREATE and INNOVATE--One Step Forward
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knowledge have no limits
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Differentiate
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Fair Amount of Marketing
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User friendly & Adaptive
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LONG LASTING BRAND
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Your brand promise is irrelevant if your customers do not believe it. Therefore, your promise must be supported by reasons-to-believe. This will automatically add substance to the promise and define specific expectations for the customer. |
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Hello N. Pathak, Ever lasting brand.......... As already mentioned some of the points like Product, quality, price, Packaging,advertisement, Marketing and sales promotion. It is very important to keep the customer informed regarding latest development regarding the quality, availability, if any special offer and their feedback information in general. By doing this way you can create brand loyalty. K. Rajagopalan.
While supporting this side views posted, one question arises in my mind, That is a life cycle for everything and similarly a product passes through various life cycle in the ever changing business environment. Hence a product can be made to sustain the changes in the market, but ever lasting brand? it is a question mark.
Thanks for the referral Mr.Namrata.
The job of advertising agencies is exactly this. They are the one create the identification and your reason to belive.
Today if this is not being done one will be out of market. Remember Mercedes went out of India and back once again. They are the brand but the price was not correct at that point of time hence they failed. One should make a balence between the brand and the price to be sucessful.
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To make a brand ever lasting the most important thing is that the marketer position it in the right way. For that the first step is to know your target customers and competitors. Design your your brand personality according to the self concept of target customers. More closer to the self concept of target customers means more attachement to the brand. Customer should see himself in the brand. and keep updating your brand with the time. good luck.. |
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Hello Namrata, Ever lasting brand. To accept the brand by the customer, this has been done periodically and not by overnight. Apart from this point, all your five points are relevant.
K Rajagopalan.
Ya its true as you said,nowa days we should understand each and every move of the customers mind of their brand of the specific product.
So i always support you idea.
by govind - Freelancer Creative works
And fullfilling your brand promise is obvious. because we cannot sell silver by advertising it as gold...
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A brand having relevance to whatever domain it espouses. This means the relevance has to be continuously monitored and kept flexible with the societal ethos.
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building an ever lasting brand is not just a one day affair but rather a continuous process where you keep analyzing changing consumer behavior as well needs. if we look at brands around which we think are ever lasting ones, we will see they kept on adding value more regularly. at times, the market dynamics also required to change the entire value proposition in order to keep the brand alive with respect to changing consumer profiles. ever lasting brands do not follow a particular target segment and grow along with them but instead position themselves to a certain demographic and/or psychographic profile and strive to remain relevant to the group.
hence, the name of the game is keep looking at your target segment profile which is the most profitable/promisable/accessible/relevant, their needs, aspirations and their psychographics alongwith external environment analysis in terms of technology, competition, product substitutes (currently available as well as may be available to consumers soon). this would provide the prompts and signals to reconsider your current offering.
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In every stage of a Brand production, Instill the the notion that " Brands are for Passion Lovers". Keep this always in the forefront. No ordinary clientle is going to buy a true Brand item. It's the Clebs Industry / Stardom / Bussiness magnets, etc are the real customers. |
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Ever lasting brand in today's commercial market is a distant dream. But one can attract their customers by developing product which are of high quality and cost effective... |
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In today's world which is highly competitive, the concept of a everlasting brand is dead concept. When you release your boots from the marketing gas, your decline starts. |
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To make a brand, first go to the lower most segment people and explain them the benefits of your brand. If those people can understand your product think that you have the brand. |
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to create a image of ever lasting brand its very imp that we should try to satisfy the psychological need of customers we can judge through it an example like baby care products always try to focus for the psychological need & want of the customers rather than focusing on other aspects they create a bond of relation through their product between mother & child
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How Shri Gandhi became a Brand to India. First he knew what people want. Second he wants to deliver the product to the people. Third he single mindedly pursued the goal. And success followed him, he was not after success.
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Ya Namrata its very essential to identify your reasons to believe so that customers believe in your brand. Besides that one has to identify & create customer |
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Products manufactured keeping in view the popular demand, addressing the intricacies of the changing world, will leave a lasting impression in the minds of people. The brand such created will be part and parcel of the household, viz., our family physician, etc.
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A brand needs to create a identity for the product and create a market for the customer.The brand needs to keep evolving , be innovative and move with the times keeping its identity and core intact, though its consumers may use the product or not, the brand creates a loyality fan following for a long time to come.. for example:kingfisher |
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What i feel about creating an everlasting brand is that it should be so simmered in the minds of the people that it actually defines the category/product/whatever it family it belongs too.. To support the abovementioned idea i would like to give example of the latest brand BABA RAMDEV u think of YOGA and there is only one brand which comes to your mind... just like in rural India toothpaste means COLGATE and soap means LIFEBUOY and then go on re-inventing the brand... |
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Everlasting brand...great idea..
It is the trust on the brand that matters always, the relationship you develop, and continue strengthening it through various medias, with your target customer segment helps....when done on an ongoing basis.It requires walking with the customers mind...
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I always believe in Creativity and Innovations...India has so much talent but lacks the knowledge or enthusiasm to push forward with Research and Developments. Indians go abroad and do that for other countries and Companies...Look at Intel, Microsoft, Google, Blackberry, Nokia, THE Internet, Cisco, KFC, PizzaHUT, Mc Donalds etc...... These guys create...They just don't cater to the market requirements but think one step forward by Innovating things which becomes a part of life for us.....and these Brands do not need Marketing...I guess this is the best way to create an everlasting BRAND...which certeinly becomes a legacy...those who just cater to requirments, need to Markets themselves...... |
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konwledge have nom limits
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Why and how your brand stand different from rest is the key
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If the marketing and promotional activities are handled well, branding automatically happens.
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Its still a daunting task,but still i would say that can happen,by continuing the trend,with some user-friendly products,cost effective & with some distinctive features.
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Long lasting brands can be nurtured by giving required level of support by right pricing,right packaging,maintaining the quality upgrading the product falling in line with the market changes and sustained advertisement campaigns. |
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