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Posted in Community :

Tech World

 
Started by : Sonam Kapoor, Software Developer, IBM   08 19 2010 07:01:07 +0000
Industry : InternetFunctional Area : Web 2.0 +(Technology)
Activity:  45 views;  last activity : 09 01 2010 07:05:35 +0000

Facebook early today introduced a service that makes it easier for users to share their whereabouts with other people, making a deeper push into a fast-growing market of location based services. The feature, called Places, is aimed at helping users of the social network find friends and disclose their own location.  But, by disclosing their location how it will help facebook in any regard.


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Here I would like to know how this location based services will help a social networking site like Facebook? Do share  your views on this people..

 
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1 Handy tool for Mobile social networking users
2 Pros and cons
3 location relevant ads

Handy tool for Mobile social networking users

idea posted by Sonam Kapoor Software Developer, IBM

I mean half of the Facebook  users are people who access the site via their mobile phones, and this location based services comes in handy for them, as in future smartphones are the ones which will drive things for us, and with people accessing such sites through their phones will make this tool a really important one and when their location is disclosed, the features can help marketers more easily target customers, by reaching shoppers when they’re close to making a purchase. In the future, Facebook may also include an advertising component to Places. Which will make this new location based services tool called places a handy one for its users.

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Yes you are correct and accept with your views.

Thanks for the referral Ms. Sonam Kapoor.

 

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I support your statement, but it have both advantages & disadvantages.

Thanks for referral.

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Pros and cons

idea posted by Omkar Nandi Business Analyst Merchandise planning TARGET
Its definately a good tool for advertising..but interfering too much into personal space..
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i think it has advantes for advertisers as well for customer as they will cum to know about other prodcut offering in the locality, unless the marketer know the customer to target, they wudnt to cum to about the things, so i dont think they getting personal

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location relevant ads

idea posted by Kiran Kumar Reddy Business Analyst, SAP

This is a handy tool for Mobile marketing strategy, if one updates their place, then relevant ads will go to a person, I mean if person is in Connaught place Delhi, he will get the best deals and best offers that are happening in that place, and also best restaurants and like what is the happy hours there, where a discount is happening and when is the best time to visit, these things all will come into play when marketers are trying to take care of their customers. With companies placing ads on Facebook and with Facebook places tool they can generate even more revenue here.

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