| Topic : Opportunities in Mobile Advertising in India |
|
|
Mobile Marketing
|
Activity:
42 views;
last activity : 07 06 2010 20:18:09 +0000
|
|
|
|
1
Privacy Issue
2
Technical limitations
3
Limited Screensizes
4
Regulation
|
|||||||||||||||||||
|
Individual carrying the mobile device has a right to privacy and should be protected from SPAM; further, considering that every unwanted message received may incur expenses on the receiver's end and clutters the device and its memory with 'garbage'.
|
1
|
I think privacy is the reason that prevents spreading of advertising through mobile. Advertising through mobile is not like broadcasting where you broadcast something and it is upto individual to tune into that broadcast just like add through TV, Radio, Hoarding etc.
In the case of mobile Advertisers target customer is direct individual person. I think before advertising anything they require permission from individual otherwise it will be like entering in a bedroom of a person without knocking the door.
That's the reason there are some companies that provides montery benefit to accept advertisement through mobile. One of the website is www.mGinger.com where you get paid for accepting advertisement.
|
Technical limitations of the devices. As people have pointed out elsewhere, you have a variety of devices to consider, including the iPhone, a dozen or more standard cell phones, LBS devices, Blackberries, handheld PCs, etc. Running and ad network across these devices makes existing ad serving technology look like the work of toddlers.
|
1
|
I agree with Mr. Navneet. Running and ad network across these devices makes existing ad serving technology look like the work of toddlers. Cell phones have still lot to develop for many advertisements. These limitations are preventing the spread of advertising through mobile devices.
|
Unlike TVs and computers with ever increasing screen sizes, the size of mobile phone screens will always remain small. Every millimeter of space on that screen is valuable. So, where to squeeze some ad space without encroaching on content and irritating the user? I think this will be the biggest factor preventing the spread of advertising on the mobile phones.
|
1
|
|
Since the mobile phone has become the primary technological interface between individuals and their social and personal interaction, the government at large has recognized that access to this interface has to be regulated and protected from abuse, to some degree.
|
0
|
|
|
With the number of mobile phone users increasing globally, mobile marketing has a huge... |
|
|
0 referals
4 arguments,
825 views
|
|
|
I think this will be a very good debatable topic as there are several factors why people think... |
|
|
0 referals
13 arguments,
465 views
|
|
|
yes vs no |
|
|
1964 referals
21 arguments,
592 views
|
|
|
|
|
|
|
|
|
When we are watching news channels or any other channel or reading news papers you bump upon... |
|
|
2022 referals
13 votes,
283 views
|
|
|
we all know the perils of talking on cell phones while driving. besides being hazourdous to... |
|
|
290 referals
2 votes,
36 views
|
Hi Shiv... It would have been better if your question was more clear.. But here I am telling you how will it actually work. I hope it is of use to you.. There are 2 methods of implementing number portability. One is a call forwarding method where the... |
Hello friends.. I came across a news which I thought would be useful in understanding the telcos. M and A help telcos increase their customer base and market share. But there are certain rules to be followed...Take a look at it.. The artilce... |
as there are so many debates going on whether telecom industry is recession proof or not in this toostep platform, and going by the discussions by the telecom industry professionals there, this industry is a recession proof and it will be much better... |