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Started by : Rajshekhar Angadi, Project Manager, CMC   12 17 2008 11:28:54 +0000
Industry : IT ServicesFunctional Area : Business Processes(Operations)
Activity:  39 views;  last activity : 07 06 2010 20:18:09 +0000

Market is filled with CRM marketing tools due competition and innovation among marketing automation providers.

With so many CRM marketing systems to choose from, it has created a confusion as to which one to choose.

I want to know what factors should I consider before purchasing CRM Marketing Tool ?? Please help me.

 
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1 2 3 4
1 Service it provides
2 I Prefer Service
3 Simple to Use
4 Flexibility of tool

Service it provides

idea posted by Rajshekhar Angadi Project Manager, CMC
I think I should choose the one which provides best service..
2
0
  
by Saurabh Suman, Project Lead, i2 Technologies  | 12 17 2008 11:32:58 +0000

Well you are right Rajshekar every manager sees and envisions what the marketing tool should handle.Some manager envision a future where customer relationship marketing tools handle everything from processing leads to fulfilling orders and other the ability to automate routine customer interactions so top sellers can focus on closing big accounts.

Therefore I feel CRM marketing system purchasers should understand where their company fits.

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I Prefer Service

idea posted by Florence Business Development Executive

If they offer best service to me I would prefer to go with them. It is the service matters to go again to the seller.

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Simple to Use

idea posted by Sujit Nimje Project Lead, HP

I prefer CRM Marketing tool which is simple with simple controls. An advanced CRM marketing tool might t be able to address a company’s core needs but might fail to engage key staff members because its not simple. Entering data in it should be simple and easy and it should be able to integrate with the everyday tools (Outlook)

So all CRM marketing system buyers check out the one which is simple.

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Flexibility of tool

idea posted by Rajat Khanna Lead Consultant, Infosys

It becomes important when below cases are encountered within organization.

1. Organization driven by standardized process if available within organization

2. Organization driven by sound business practices which are directly linked to company's topline.

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