Five practices for global brand success

According to me today consumers in both developing and developed countries have a finely tuned sense for what is true and authentic versus shallow and contrived. like they want to associate which very authentic and only one can get a product from that brand and no where else, so consumers are still drawn to brands with a strong heritage and authenticity by itself

according to me, if you want to make a brand global, we need to first  understand the local market, start from local market, and  never  fo for global until the core competency of a company is fully accomplished, and create a brand name for itself in the local market, what I am trying to  tell is that for succesful global brand , acting local  is very important

thank u

You will think about going global only when you have the confidence that the brand/product will stand upto the test of taste, standards, costs and quality of the people that live across borders.

Opportunities that will showcase the product/brand on the platform for international eyeballs should be scouted and then strategise these opportunities with an ambassador who will by the sheer presence endorse QUALITY and STANDARD of the brand / product!! Events like Fashion, Award functions Exhibitions should be exploited to the fullest to forward the communication. Global is not too far away!

According to me if major factor for the Global brands success is to is create a brand experience which is not limited to the product or service only but also with every contact that the consumer goes with the brand and that should be a great brand experience of that product, which will eventually lead to a success factor for the global brands.

NOT JUST KNOW YOUR CUSTOMER; BUT UNDERSTAND HIM; GET INTO WHAT IS GOING ON IN HIS MIND BY ASKING HIM - BOTH BEFORE SELLING AND AFER SELLING.

BEFORE SELLING: WHAT ARE HIS EXECTATIONS FROM THE PRODUCT OR SERVICE (EVEN IF IT IS NOT PRESENTLY AVAILABLE). AFTER SELLING: WHETJER HIS EXPECTATIONS ARE MET OR NOT. IF THE PRODUCT OR SERVICE DOES NOT MEET HIS EXPECTATIONS REFUND THE MONEY WIHIN LOOK-IN PERIOD. FOLOW UP SALES. FOLLOW UP SALES.......

1. Adapting products and services to meet local needs and tastes
2. Solving the local value equation through product and pricing strategies
3. Creating a strong presence and a distinctive identity
4. Adopting more aggressive point-of-purchase tactics
5. Getting as close to the local culture as is possible