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Topic : Product Marketing Techniques
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Started by : Rajesh Jain, Pharmaceuticals Mfg.   06 10 2010 16:28:46 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  2 views;  last activity : 07 06 2010 20:18:09 +0000

 
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1 Yes its difficult to establish the product in FMCG segment for the company with smaller budget.

Yes its difficult to establish the product in FMCG segment for the company with smaller budget.

idea posted by Rajesh Jain Pharmaceuticals Mfg.

The company with smaller budget will not able to launch the product at national level and if there is not budget for TV add, Paper advertisement etc. even if you have some unique product till u reach some position some multinational company will come with similar product and reach globaly and than you cant do much more in the market. hence big budget is much if u want to launce product successfully in the market.

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