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Topic : The Art of Digital Branding
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Internet Junkie

 
Started by : Rohit Khanna, Project Leader/Managing Consultant, Accenture   11 20 2008 17:29:44 +0000
Activity:  27 views;  last activity : 07 06 2010 20:18:09 +0000

By their 20s, young people will have spent more than 30,000 hours on the Internet and playing video games. What impact does this have on our minds?

 
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1 Books are outdated, Use Google to get necessary information
2 .
3 Net Generation - Smart or Dumb
4 Net Generation is creating a more visually sensitive generation

Books are outdated, Use Google to get necessary information

idea posted by Rohit Khanna Project Leader/Managing Consultant, Accenture
I think the impact is that the young generations  read books. They go to Google, and absorb relevant information quickly.We can use Google (GOOG) Book Search to grab the information needed. But sitting down and going through a book from cover to cover doesn't make sense,nowadays.Youngsters feel that It's not a good use of time, as they can get all the information they need faster through the Web. You need to know how to do it—to be a skilled hunter
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idea posted by Sahil Chopra BD Manager, Rupeemail - HCITEK Software Pvt LTD
Hi, This is Sahil from www.rupeemail.com - A unique marketing platform for organisations like yours who are looking to capture audience using internet as the medium. We are a local social e-commerce portal that connects service brands like yours to upscale, urban, transacting local audience in every city - and gives your brand a chance to showcase its USP and acquire new customers at 1/10th of traditional marketing cost (In fact at virtually zero costs) As a Digital Marketing Company we offer end to end marketing and research solutions for customer acquisition, retention. We have Over 3, 90, 000 users signed up at our portal and we have their consent to send them marketing and other relevant mailers. Our user base is growing on an average around 20,000 new users sign up every month. Each and every email that is sent to our user base is safe and is delivered in their inbox. As we comply with the CAN SPAM ACT we are safe and there is no spamming. Currently we send around 2 Million Commercial emails every month to our registered users. As the mail opening rates vary between 20- 30 %, the entire exercise is highly cost effective and assures great benefits to our advertisers. Also, our user base can be profiled based on various socio-economic and socio-demographic preferences of the advertiser and can be precisely targeted as per the needs e.g. if you wish to target Male Graduates residing in Delhi, having income above 1 Lac etc, we can do that. Further, we have run successful RupeeMail campaigns for Bindaas Bargain, Snapdeal, Khojguru, Inkfruit, Juxt Consult, Krea, Nokia, Bindaas Bargain, IMRB, Amazon.com, SKODA Autos, Reliance, TATA Indicom, TATA AIG, Lipton, Futurebazaar.com, Barclays Bank, ICICI Bank, Godrej Home Products, India Today Book Club, Yatra.com, Club Mahindra, ICICI Lombard General Insurance, in.com, Carazoo.com, Cleartrip.com, Mauritius Tourism Promotion Board and many more. I’ll look forward to hear from your end and will be most happy to answer any queries you have. Thanks and best Regards, Sahil Chopra Business Development Manager Rupee Mail Fax: (+91-11) 26511412 Mobile: (+91) 9899662259 Email: sahil.chopra@rupeemail.com
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Net Generation - Smart or Dumb

idea posted by Rohit Khanna Project Leader/Managing Consultant, Accenture
By the time they're in their 20s, the Net Generation, as I call them, will have spent more than 30,000 hours on the Internet and playing video games. This is happening at a time when their brains are particularly sensitive to outside influences, and it has changed their mental reflexes and habits, the way they learn and absorb information.

Many think all this exposure makes young people dumb. One criticism, for instance, is that young people are reading far fewer books of literature than they once did. I think the decline in reading novels is a shame, but it does not make them stupid.The digital world provides new ways to learn that can potentially make this Net Generation the smartest ever.

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Net Generation is creating a more visually sensitive generation

idea posted by Rohit Khanna Project Leader/Managing Consultant, Accenture

The traces that the Internet leaves on sensitive young brains are enormous. People who play a lot of action video games, for instance, process visual information more quickly than people who don't

Digital immersion affects the Net Generation in other ways, too. They don't necessarily read from left to right, or from beginning to end. They're more sensitive to visual icons than older people are, and they absorb more information when it's presented with visual images than when it's offered in straight text. This may help them be better scanners, a useful skill when you're confronted with masses of online information.

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Mr. Karthik......please send them a private message than posting it on toostep directly which is a personal message which you have asked to the concerned person.
This totally looks like a debate..but why have you posted it as an Idea contest Ms. Anuradha.....It would have done great if you had created this as a debate than Idea contest...as there is nothing to give Ideas under this post..........
Dear Prodosh...I hope you wanted to put your comment in an Idea contest stated same, but for some reason you have created this debate unknowingly....so plz put your comment in that Idea contest.
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