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Topic : Fashion Retailing in India
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How can we tap the highly popential COSMETICS' segment??

Started by : Megha Goel, Assistant manager, Axis Bank, Delhi   03 03 2010 19:26:35 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : fashion future trends cosmetics cosmetic industry opportunities in cosmetic industry.
Activity:  48 views;  last activity : 07 06 2010 20:18:09 +0000

Global cosmetic industry, a Rs.30000crore industry, borders are expanding everyday and potential is limitless. The end-user industry of cosmetics and toiletries is amongst the most dynamic industries in world, consistently showing growth rates more than the average GDP growth rate of Europe and displaying an excellent ability to quickly identify and exploit growth areas.

It is a fast-changing industry, with new product launches, new packaging for old products and price pressures that create a tendency towards economy of scale. Where famous brands remain unchanged, presentation becomes even more crucial.

With many players in the beauty care industry coming up with innovative products aimed at penetrating into largely untapped markets, the future looks bright. The cosmetic industry worldwide continues to grow.

Many companies in beauty care industry are coming up seeking opportunities arising out

of the changing environment bringing innovative products aimed at merging niche markets and venturing at largely untapped markets.
 
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1 2 3 4
1 Attach aspirartional value
2 Attach Health Aspect
3 Go Green!
4 Awareness.Branding.Promotion
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Attach aspirartional value

idea posted by santosh kumar Marketing Manager, AUTOMOBILE

Asians usually tend to look upto westerners for their lifestly,luxury & beauty. The same aspirational value can be utilised thru possibly a brand ambassador.
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by Hari , Brand Identity, MarCom Designer  | 04 11 2010 14:58:03 +0000

agree

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Attach Health Aspect

idea posted by Megha Goel Assistant manager, Axis Bank, Delhi

Company may be able to offer product by relating it to what consumers are already aware of like health aspect.

HUL’s Lip Guard is a product for roughness and cracks in lips and it also acts as a lip-gloss.

Ayur’s astringent is a cleansing agent so as to keep skin fresh and avoid pimpling. It also acts as an antiseptic for cute or pores.

Nail polishes not only give a better and attractive look to our nails but also act as a nail softener and protect it from damaging.
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Go Green!

idea posted by ujjval jain Retail, Retail

Green is the new mantra & we have a treasure of herbs & their know how from our culture/literature & ancestors.

Many Indian companies are doing fine with it like VLCC, Shanaz Husain etc.

Globally there is a huge awareness now & its time to make hay.

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Awareness.Branding.Promotion

idea posted by Hari Brand Identity, MarCom Designer

EVERY PRODUCT NEED PROMOTION TO INCREASE/START SELLS. 
If any company has very good products to sell but BUYERS don't know the brand or product, the sales team of that company can't increase the sale. Because now days Buyers are choosy about the products, before purchasing any product they calculate brand value, ranking & yes price. They can spend much money if they know the brand & it's Reliability. That's why Mutinational brands continue promoting brands to recall brand for more business in different directions!
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