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Posted in Job Site : Job Track Consultancy
 

Highly potential COSMETICS segment???

Started by : Megha Goel, Assistant manager, Axis Bank, Delhi   03 03 2010 19:05:57 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : fashion future trends cosmetics cosmetic industry opportunities in cosmetic industry.
Activity:  11 views;  last activity : 07 06 2010 20:18:09 +0000

Global cosmetic industry, a Rs.30000crore industry, borders are expanding everyday and potential is limitless. The end-user industry of cosmetics and toiletries is amongst the most dynamic industries in world, consistently showing growth rates more than the average GDP growth rate of Europe and displaying an excellent ability to quickly identify and exploit growth areas.

It is a fast-changing industry, with new product launches, new packaging for old products and price pressures that create a tendency towards economy of scale. Where famous brands remain unchanged, presentation becomes even more crucial.

With many players in the beauty care industry coming up with innovative products aimed at penetrating into largely untapped markets, the future looks bright. The cosmetic industry worldwide continues to grow.

Many companies in beauty care industry are coming up seeking opportunities arising out

of the changing environment

bringing innovative products aimed at merging niche markets and venturing at largely untapped markets.
 
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1 How can we tap the highly popential COSMETICS' segment??
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How can we tap the highly popential COSMETICS' segment??

idea posted by Megha Goel Assistant manager, Axis Bank, Delhi
  • Company may be able to offer product by relating it to what consumers are already aware of like health aspect.

HUL’s Lip Guard is a product for roughness and cracks in lips and it also acts as a lip-gloss.

Ayur’s astringent is a cleansing agent so as to keep skin fresh and avoid pimpling. It also acts as an antiseptic for cute or pores.

Nail polishes not only give a better and attractive look to our nails but also act as a nail softener and protect it from damaging.
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