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Topic : Advertising: How much is too much?
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Started by : Sovan Maiti, Product Development Manager, Care Biomedicals   02 18 2010 10:25:06 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Strategy Alignment(Strategy & Execution)
Activity:  86 views;  last activity : 07 06 2010 20:18:09 +0000

In our daily busy life, we see a lot of advertisements around us. Advertising agencies are creating many ads which they expect th econsumers to get noticed. For this they may include celebrities, models, children etc, jelled with eye catching colours, tunes and flavours. There is such an competition that every business has to advertise to get noticed and for this all methods to advertise like children motivating ads, ads on tobacco, liquors etc. How do you think such advertising could be regulated?

 
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1 2 3 4 5
1 Media Literacy along with regualtions through laws and rules
2 Regulation through Laws and rules
3 Creating media literacy
4 Use of advertising like “Salt”
5 Regulation by budgeting
6 A Separate Body needs to be Designed

Media Literacy along with regualtions through laws and rules

idea posted by Vinay Tanna Business Development Executive, Comart Lithography Pvt Ltd.

Regulations made by laws and rules will definately curb the false claims made in advertisement and harnful products advertised. At the same time, media literacy will cure the damage caused by such advertisements.

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by varsha , Head/VP/GM-Quality, frac  | 02 23 2010 15:53:45 +0000

i am  supporting this idea..

varsha

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Regulation through Laws and rules

idea posted by Sovan Maiti Product Development Manager, Care Biomedicals

As we all know, hazardous products and services must be controlled and stopped like ban on Tobacco and tobacco ads. Advertisements which causes damage to children and the society must be banned, restricted and should treated illegal as it done in foreign countries like Sweden, Norway, Uk etc. It should be taken care that these ad agencies must produce ads according to some advertising standards as it could tame unnecessary and hilarious ads.

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now almost all ads hv children.. from mobile services to almost everything. At first look it seems ok..  but after a while u realise that they r selling somthing they shud n't be, ideally.

shud not ad agencies and corporates themselves  create guidelines and  act responsibily ? ad council r there but..banning does not  really help

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Creating media literacy

idea posted by Purvi Ghosh Marketing analyst, Percept Advertising

In my opinion, major percent of ads are through media, like TV, internet and public medias. Media literacy is a relatively a good discipline, aimed at teaching individuals and children in particular to understand and use the media to their advantage. Media literacy is increasingly recognised by governments and international organisations such as the European Union and the World Health Organisation as a key tool to help children understand and deal with today’s complex media environment.

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Use of advertising like “Salt”

idea posted by Shiuli Mukherji Head Strategy Plan- , Region SEA

Advertising is a tool of marketing which needs to be properly used just like we mix salt in our food. It could have a bad taste if we over use, under use or abuse.

 

I quote J Walter Thomson - "Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used."

 

It is a much needed requirement to study the background and the regulatory framework within

which advertising functions. The study also seeks to briefly study the role and functions of the Advertising Standards Council of India (ASCI) within the parameters of self-regulation.

 

Kindly read this article and case studies: A Conceptual Review Of Advertising Regulation And Standards: Case Studies InThe Indian Scenario

Panchali Das*

Tnx Purvi for the ref.

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Regulation by budgeting

idea posted by suhaschandra deshpande Marketing Associate
Regulation only be possible with allocation of budget. No other way.
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A Separate Body needs to be Designed

idea posted by Mithu Deb Analyst, Northern Trust

IN order to regulate the advertising campaigns and all, a separate body needs to be designed who will monitor the advertisements and will direct the advertising agencies about the ads.

Every Industry or sector needs a separate body who sees the functioning of the respective industry and especailly in advertising it is a must.

 

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