How advertising could be regulated?

Regulations made by laws and rules will definately curb the false claims made in advertisement and harnful products advertised. At the same time, media literacy will cure the damage caused by such advertisements.

As we all know, hazardous products and services must be controlled and stopped like ban on Tobacco and tobacco ads. Advertisements which causes damage to children and the society must be banned, restricted and should treated illegal as it done in foreign countries like Sweden, Norway, Uk etc. It should be taken care that these ad agencies must produce ads according to some advertising standards as it could tame unnecessary and hilarious ads.

In my opinion, major percent of ads are through media, like TV, internet and public medias. Media literacy is a relatively a good discipline, aimed at teaching individuals and children in particular to understand and use the media to their advantage. Media literacy is increasingly recognised by governments and international organisations such as the European Union and the World Health Organisation as a key tool to help children understand and deal with today’s complex media environment.

Advertising is a tool of marketing which needs to be properly used just like we mix salt in our food. It could have a bad taste if we over use, under use or abuse.

I quote J Walter Thomson - "Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used."

It is a much needed requirement to study the background and the regulatory framework within

which advertising functions. The study also seeks to briefly study the role and functions of the Advertising Standards Council of India (ASCI) within the parameters of self-regulation.

Kindly read this article and case studies: A Conceptual Review Of Advertising Regulation And Standards: Case Studies InThe Indian Scenario

Panchali Das*

Tnx Purvi for the ref.

IN order to regulate the advertising campaigns and all, a separate body needs to be designed who will monitor the advertisements and will direct the advertising agencies about the ads.

Every Industry or sector needs a separate body who sees the functioning of the respective industry and especailly in advertising it is a must.