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Topic : Predicting Consumer Trends for 2010
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Started by : Sulagna Brahma, Sr Reporter, Leading Indian English Daily   01 19 2010 12:29:38 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  33 views;  last activity : 07 06 2010 20:18:09 +0000

There has been advances in technology and changes in customer expectations and brand loyalty throughout this decade. How do you think the current trends are affecting marketing strategies?

 
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1 2 3
1 Timing in trends
2 Value definition
3 Increased awareness

Timing in trends

idea posted by Sulagna Brahma Sr Reporter, Leading Indian English Daily

The Web and other technologies have made customers more impatient than ever. The trends force marketers to rethink the way they engage and interact with their customers. More than ever before, today's marketers need to make sure that their marketing offer is fully backed by an organization that is ready to deliver on the promise.

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Value definition

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

In my view, customers who demand the total experience have redefined the value proposition. They leave little or no room for error and they want to be satisfied at every touch point. They expect Value for what they pay.

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Increased awareness

idea posted by Manish Gupta Zonal Manager, North & East-Water Purifier Business, TATA Chemicals Limited

Accessibility and exposure to different forms of media has increased the levels of awareness.

The customer now-a-days is in sync with the technolgical developments and/or the options available. (S)he would also like to be a part of the innovator segment and try to be amongst the first ones to experience the product. Even if (s)he has not been able to experience the product, chances are high that the awareness quotient for the product is relatively high

 

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