| Topic : How brands can tap Indian consumers? |
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Retail & Supply Chain Professionals
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Activity:
47 views;
last activity : 07 06 2010 20:18:09 +0000
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Status maintenance
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Perceived value seekers.
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Indians are more of status conscious and fixes a logo on to them to create an impression. They are consumers with high-end fashion products and sporting prominent logos. They demonstrate a certain level of wealth and taste to other people in society.They are always found in the elite designer stores on the highstreet. |
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our people are like to maintain their status and wants to create some impression between the in society.
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These people looks beyond functions or features of the product. They would rather pick up a brand over the other because one promises them that it uses greenest of ways to produce a tee (emotional connect) and it's cheaper (additional value). This group of people won't necessarily buy the cheapest product available. Nor will this tribe automatically buy the top brand in a category simply because it is the market leader. Instead, they might consider a recognisable brand name with a reasonable price tag attached, looking for a balance between reputation and cost. |
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Brands still tend to box her into a simplistic classification of the bahu, beti, biwi, ma,... |
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1198 referals
19 arguments,
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These days, a number of companies, including Jantzen and L.L. Bean, are bringing back styles... |
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809 referals
24 arguments,
822 views
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In the wake of the fuel prices going up, waning consumer confidence and sluggish Global economy... |
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1 referals
7 arguments,
437 views
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When we are watching news channels or any other channel or reading news papers you bump upon... |
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2022 referals
11 votes,
200 views
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we all know the perils of talking on cell phones while driving. besides being hazourdous to... |
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290 referals
2 votes,
36 views
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202 referals
3 votes,
125 views
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It is seen that global luxury brands are more to satiate their appetite. Leading international luxury names such as Zegna, Hermes and Canali have chosen India as the face of their global advertising campaigns. Many Indian places and locations ... |
Referring to Sudhansu Jena's creation of idea contest on 'which brands are on top of your minds?' - http://toostep.com/idea/which-brands-are-on-top-of-your-mind-and-why I created this to know about brand attachment where people consume brand /... |
These brand tribes can help marketers better understand how to target Indian consumers. Indians obviously are the most sought-after consumers in the world today. All multinational and home-grown brands are jostling for their attention and money.... |