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Topic : Trends In Banking
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Started by : Rashmi Chawla, Cust. Service Manager, Leading Bank   12 18 2009 11:56:15 +0000
Industry : BankingFunctional Area : India(Markets)
Activity:  286 views;  last activity : 07 06 2010 20:18:09 +0000

Friends, for many banks, customer service is a major initiative. Getting the first sale is the easy part. Providing the outstanding customer service that turns prospects into long-term customers can be the real challenge. How banks can improve customer service in 2010?

 
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1 2 3 4 5
1 Monitoring and Mentoring
2 good knowledge of products to the executives & better customer service
3 Decreased Response Times
4 Faster Cheaper Better
5 Improve the cheque drop box facility
6 delegation of authority and decenralisation of responsibilities
7 Purely banking and nothing else?
8 Any difference??
9 Customer Service
10 by listening to his/her needs exactly without assumption
11 improving the core value
12 banks has to look all customers are same
13 Locker Facility Automation
14 Increase in interest

Monitoring and Mentoring

idea posted by Anil Saraf CEO/MD/Director, Avantika Innovations Pvt Ltd

Today Bank only concentrates in services which can earn them revenue, but if they can efficiently add monitoring and mentoring mechanism to the loans they provide, than probably the NPAs will reduce which will create a huge asset for them. The loans which turns NPA where initially supported by the bank clearing it as a feasible project. Now if the project has become unfeasible a portion of the responsibility lies with the banker who is suppose to monitor the financial health of the borrower at regular intervals. The day banks start giving attention to this vital aspect, NPAs will drop and National Asset will be created.

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by WAMAN R MORE, faculty - officers training collage , central bank of india  | 01 30 2010 11:15:05 +0000

yes monitoring and mentoring NPAs of the banks can help banks to increase their profits and, improve and create their own assets as well as national assets.  this concept should be framed in the NPA management policies which is there in all the banks.  they should use the expertise of their existing experience staff.  there is a huge retirement of staff in public sector banks.  most of them have put in long successful service of more than 25 to 30 years.  the management should think of using them for this purpose.

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good knowledge of products to the executives & better customer service

idea posted by Geetika Dwivedi Marketing Manager, Indusind Media & Communications ltd.

if the bank executives have clear idea about whats the product they are dealing with then they can understand the customer requirements in a better way and can help them out...without making the customer to visit the bank again and again for their enquries.

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by K Satish Kumar, Promotion and MArketing , Twinings Pvt. Ltd.  | 02 01 2010 06:26:46 +0000

In order to meet the targets these guys tend to give the wrong information about the product which cause dissatisfaction latter

 

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by Jayant Vishnu, Art Director/Sr Art Director, Creative  | 01 30 2010 10:30:14 +0000

I agree with Geetika, the bank executives should first know the process and what schemes they are dealing with. They should first have a through knowledge of the schemes and then explain the customer, this helps them to create a impression on the bank. And will also help in improving the customer service.

Thanks....  

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Decreased Response Times

idea posted by Rashmi Chawla Cust. Service Manager, Leading Bank

According to me time is the main factor where banks should improve. There are many technological changes happening in India. So the banks should make use of the technologies to decrease the response time. Nowadays people are talking of the flow of information and transactions through the clouds where decentralised environment is not conducive and hence there is a basic need to take the centralised route. This will help in ease access to the information and reduces the time.

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by Anym , Leading Change, Current  | 01 07 2010 04:13:23 +0000

1.  Agree with rashmi that response time should be decreased using newer technologies because today professionals like us dont have time to visit the bank and do the relevant tasks.  So as far as possible services should be made online.

2.  Supplementing point above, if most of the services are online then the bank staff can be utilized effectively to cater to all those people dont have internet access or are not tech savvy enough to try online services.  In that also they can try innovative services to decrease the response time.

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Faster Cheaper Better

idea posted by Shailesh Vadalkar Business Analyst, Al Rostamani Pegel LLC

Banks are operating in service inductries and todays mantra is Faster cheaper and better which is applicable for services also.

Banks should have benchmarks (service line agreements) for providing services like time frames for standard activities which can comparable across branches and banks whether public or private.Same applies for cost charged to customers for services provided look at the charges between private and public sector banks for same kind of services and ofcourse last but not least quality of service.

In some of the banks customer is the last person to be attended for. A optimum matrix of 3 factors paves the way.

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Improve the cheque drop box facility

idea posted by Rashmi Patil Financial services

I think people find difficult in dropping the cheque in the concerned banks. So the banks should improve or increase the number of cheque box facility in and around the cities to make it more convenient for the people. I have seen only few ATM's are having this facilities, it should be implemented in all centers and also in some malls and retail stores. Doing this will make people more comfortable.

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by S D Manjunath, Sr Manager (Corr Bkg & Int'l Trade), Axis Bank Ltd  | 12 21 2009 18:28:44 +0000

Rashmi's idea is good.  But there is something like security factor. There was a time when you used to find cheque drop boxes of MNC banks in many of the shopping malls.  There were lot of cases of missing cheques.  Finally, banks decide to reduce or restrict these cheque drop boxes to ATMs and Branch premises.

Still, the idea is good.

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delegation of authority and decenralisation of responsibilities

idea posted by dr ravindranath consultant , Indus associates

Customer is the kind, though it sounds cliched, still holds good for banking or any service industry. What we see in banks is a lot of red tape and procedural formalities, with valuable time being lost for the customer.Delegation of power to deal with customers directly, with proper authorization and checks in place, would go a long way, in increasing customer satisfaction. Decentralization of powers, could empower the persons delivering at the final site of interaction, ie the customer. A good case reading would be study of the organization of Axis Bank, where the needs of customer are taken care of in quick time and customer satisfaction is highest.

 

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Purely banking and nothing else?

idea posted by Dr. S.Pruthviraja pande Visiting Professor, Bangalore/Ravenshaw University

Purely banking and nothing else?

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by ashish khare, Assistant Professor, marketing & retail management  | 01 02 2010 09:52:36 +0000

that's right

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Any difference??

idea posted by S D Manjunath Sr Manager (Corr Bkg & Int'l Trade), Axis Bank Ltd
What difference 2010 makes specially????? Frankly, the quality of customer service is getting deteriorated day by day. Only people with money are being cared for. No takers for average income or middle income and low end segment.
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Customer Service

idea posted by S D Manjunath Sr Manager (Corr Bkg & Int'l Trade), Axis Bank Ltd

Unfortunately, one of the myths is that customer service improves as technology advances.  Actually, the improved and expensive customer service is given to only HIGH END clientele, but, middle and lower class people are kept unattended.

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by listening to his/her needs exactly without assumption

idea posted by Repath Athyala Development Programmer in access

by listening to his/her needs exactly without assumption.

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improving the core value

idea posted by WAMAN R MORE faculty - officers training collage , central bank of india
1. Team work : the HR policies to make a good team and defining the work manual. 2. Integrity : integriting all the avaliable resourses. 3. openness & innovation : new product developments. there is a huge scope in indian economy for new products after financial inclution. 4. Continuous improvement : adding value to all the avaliable resourses and immerging ideas. 5. Commitment and dedication : at all the level
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banks has to look all customers are same

idea posted by kannan Head/VP/GM-Accounts, own office
banks not to concentrate big boys only keep in touch with others also.
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Locker Facility Automation

idea posted by s.santhiraj CEO/MD/Director, FUTURA ELECTRONICS PRIVATE LIMITED

To use a locker facility in any bank following a set of activities are to be performed by the user.

This is time consuming and labor intensive.

Locker register entry/exit entries to be automated using latest IT techniques

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Increase in interest

idea posted by Niranjan prasad Y S Assitant engineer, National Informatics Centre(3i-infotech consultancy services Ltd)

By increasing interest on all types if deposits...

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