How business can use Web 2.0?

Exactly, communication, collaboration, information sharing and interaction, as stated above.

Let me translate this to normal English. That means, Ladies and Gentlemen company owners and senior managers, that you need to stop being passive and become more engaged with the people out there. That means no stupid, fixed and static ads and a static website saying absolutely nothing then only bla, bla, bla for years without any change, but making the effort to show a human face and interact with your (potential) clients, customers, people. You know, people, those who have the money to pay your salary?

The same question came up years ago at the CNN and they asked me to explain the new Web 2.0. Now, some time later, those who adopted at CNN still have their jobs, while the rest is fired.

And for your information, look at the successful websites and companies. All of them using Web 2.0 principles and are successful, all of them who are not using it, are stagnated or loosing and/or are gone.

When using it, that means that you need to start with the top and ask yourselves what web 2.0 actually means for you and your organization. Web 2.0 represent not only fundamental changes in the company structure, personal life style and how a person sees life in general with relation towards your professional views, but it also means a higher demand of your professional knowledge, which must be much more then only the knowledge of the products you sell.

This is the best way to do it thanks for other feedbacks.

I completely agree with Mr.Aditya. Web 2.0 should be used to facilitate communication, secure information sharing, interoperability, and collaboration on the world wide web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social networking sites, video sharing sites, wikis, blogs, and folksnomies.This can really help a business to achieve higher growth and larger market share.