| Topic : Smart Ads - Ads that think!! |
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Marketing & Branding
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Activity:
37 views;
last activity : 04 16 2012 01:10:27 +0000
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Hire professionals to handle your advertising.
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ADS DESIGNED TO ADDRESS A VERY CLEARLY DEFINED TARGET GROUP
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ADS DESIGNED TO ADDRESS A VERY CLEARLY DEFINED TARGET GROUP
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ADS DESIGNED TO ADDRESS A VERY CLEARLY DEFINED TARGET GROUP
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SHOULD STAND APART FROM OTHERS
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Plan your advertising calendar several months in advance.
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Choosing the right media vehicle is the key to break free from the clutter.
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Ads designed on a scale
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THINK " OUT OF THE BOX IDEAS"
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Explore alternative Media
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To add to Jayant’s point, though there are several ads being made by advertising agencies, but than too it is hard to see any clutter breaking ad. In my view very few advertising agenises are being treated as a communication partners, clients mostly treat them as “ Do as directed” vendors. At the same time agencies should not treat clients as moneymaking machine. They both need to be in similar platform.They both need to feel the pinch. As the understanding will go the quality of work will improve.
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In today's marketing arena - with millions of product/service packages-it is not the words nor the visuals of an Ad that is important.
The words and visuals serve only to the extent of attracting attention.
Unless the Ads are addressed to a clearly defined Target Group communicating clearly the product benefits to this Target Group, it will always be clutter only - and little else.
The Human Brain is very selective. Any stimulus -however brilliant it may be - will create a response only when it is meaningful to the person to whom it is addressed. We see hundreds of Ads in Newspaper and TV during the course of the day.But we remember only those ads which address our unsatisfied need or unsolved problem.
As such the Human Brain itself is a "Cluster sifting Machine".
Ambigous Ads not addressing any particular Target Group with a Product/Service package is likely to get lost in this clutter.
Therefore , an Ad addressing a clearly defined Target Group, in simple language that this Target Group can understand and describing how the product/service can be beneficial to them will automatically lift it from the "clutter".
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In today's marketing arena - with millions of product/service packages-it is not the words nor the visuals of an Ad that is important.
The words and visuals serve only to the extent of attracting attention.
Unless the Ads are addressed to a clearly defined Target Group communicating clearly the product benefits to this Target Group, it will always be clutter only - and little else.
The Human Brain is very selective. Any stimulus -however brilliant it may be - will create a response only when it is meaningful to the person to whom it is addressed. We see hundreds of Ads in Newspaper and TV during the course of the day.But we remember only those ads which address our unsatisfied need or unsolved problem.
As such the Human Brain itself is a "Cluster sifting Machine".
Ambigous Ads not addressing any particular Target Group with a Product/Service package is likely to get lost in this clutter.
Therefore , an Ad addressing a clearly defined Target Group, in simple language that this Target Group can understand and describing how the product/service can be beneficial to them will automatically lift it from the "clutter".
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In today's marketing arena - with millions of product/service packages-it is not the words nor the visuals of an Ad that is important.
The words and visuals serve only to the extent of attracting attention.
Unless the Ads are addressed to a clearly defined Target Group communicating clearly the product benefits to this Target Group, it will always be clutter only - and little else.
The Human Brain is very selective. Any stimulus -however brilliant it may be - will create a response only when it is meaningful to the person to whom it is addressed. We see hundreds of Ads in Newspaper and TV during the course of the day.But we remember only those ads which address our unsatisfied need or unsolved problem.
As such the Human Brain itself is a "Cluster sifting Machine".
Ambigous Ads not addressing any particular Target Group with a Product/Service package is likely to get lost in this clutter.
Therefore , an Ad addressing a clearly defined Target Group, in simple language that this Target Group can understand and describing how the product/service can be beneficial to them will automatically lift it from the "clutter".
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IN TODAY`S CONTEXT WHEN THERE ARE TOO MANY ADS IN TOO SHORT A TIME UNLESS AND UNTIL AN AD STANDS OUT FROM OTHERS,IT FAILS TO BE VIEWED BY THE PROSPECTIVE BUYER WHO ALWAYS WATCHES THE TV WITH A REMOTE IN HAND.AND IN PRESS PEOPLE PAY VERY LITTLE TIME TO GO THRO IT. |
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Good One Mr. Jayant. Truly it is really difficult to break the clutter, but with proper planning one can do it.Failure to plan advertising in advance wastes a lot of your money. Rush charges, poor vehicle choices, rate increases, poor creative and poor copy are common results of failing to plan in advance. |
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In the current scenario when each co/brand tries to get the maximum mind space of their target audience,and on the other hand people are bombarded with advertising campaigns from multiple brands,it becomes very essential that the co.s/brand's media plan is made cleverly in order to get maximum attention of the TA and inturn help one from steering away from the clutter.
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Ads are designed for a particular product and the target market wheich are ascertained. Even media selection to project the ad is studied based on scales detemined by marketing science. Ads, can be done by projecting a spokes person, or projecting a significant parallel to what is to be conveyed, to show how the product functions on a tv or other visible mediums or an idol the niche can identify vouching for the product. Then products should be designed in such a way that it can be easily projected in the advertisement, the colour, the hue, visibility of functions etc;. These are some of the scales that can be used to promote a project through advertising. |
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In order to be seen in a Clutter... Your Ad Campaign has to be OUT OF THE BOX... which can deliver the message & touch your target buyer at the same time. A Campaign which Keeps your Customer's Interest Alive & keeps them Involved. A Campaign which dosent allow them to look at other competitive Brands. |
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One way to break through the clutter is to choose altenative media like sms or interactive billboards, road shows etc. to get your message accross. The actual list depends upon the product you are handling and the target audience you are trying to reach. |
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