| Topic : Brand Wars - Survival Of The Fittest.. |
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Marketing & Branding
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Activity:
40 views;
last activity : 10 22 2011 18:21:15 +0000
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Reposition Your Brand
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Crazy on adopting new brand
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GO WITH THE FLOW ...
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Strategic Planning And Consulting
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Crazy on adopting new brand
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Tactical measures and clarity in communication
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simple jus change the way ur product is being concieved by the consumers.
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Brand adaptation is different to the concept of adaptation of marketing strategy. They both involve a change of the existing offerings such as product features, packaging, language in an advertising message etc. in foreign markets. |
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IN THE FIRST PLACE PEOPLE AT THE HELM OF AFFAIRS SHOULD HAVE ANTICIPATED A CHANGE IN THE MARKET ENVIRONMENT.HAVING FAILED TO DO SO WITHOUT FURTHER LOSS OF TIME NECESSARY CORRECTIVE ACTION ,BY STUDYING THE CHANGE SHOULD BE TAKEN AND THE BRAND REPOSITIONING MUST BE DONE IMMEDIATELY TO SAVE THE BRAND AND PREEMPT COMPETITION.
Well Mr.Jayant Vishnu, The brand value confers a genuine competitive advantage. Hence a company's brand is about its culture, what the products/services stand for, and or what the company want the brand to mean for customers. However things are changing rapidly in the market. Therefore, the brands be better adaptable in positioning in line with the market changes, and changes in the need of customers. This necessitates to review the brand strategy to make sure it still fits with the image the company hope to convey. Ultimately the brand should be able to sustain the sudden changes in the market environment.
I agree to the idea of repositioning your brand to be in sync with the changing marketing enviroment. In today's era of digitization where information about almost everything under the sun is available at your disposal, expecting your customers to be loyal to the brand is not an appropriate approach towards brand building as It might let complacency creep in the organization there by giving competitors a chance to outprofit your company.
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I proclaim that a brand value establishes in the minds of the people by its method of new arrival with big firms name behind it. Next comes with the availability in nook and corner and third it depends upon the flexibility in marketing including the pricing and quality.
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A Brand has been positioned to satisfy an unsatisfied need or to solve a problem.
When the market environment changes , it implies that the needs also change.(This does not happen so suddenly - generally) . By repositioning the
Brand what is communicated to the customer is that the Brand will satisfy his current need also. Therefore, it would suffer from a lack of credibility would
Instead I would suggest coming out with a new Brand which will satisfy the changed need of my customer. This is , essentially, what is Product Development Strategy.
This will ensure that the credibility of the earlier Brand and the new Brand - both- are maintained.
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Rigidness in approach may leave a Brand far behind in terms of fast moving competition & market moods. The BRAND HAS TO FLOW... or GO WITH THE FLOW in order to keep it always Fresh in the Buyers' Minds and changing Buying Patterns. The Flow has to be VERY SMOOTH Not Jerky, which might upset Buyers. This might Help a Brand in KEEPING AHEAD of Competition and Staying Firmly Rooted in Buyer's Minds. Happy Debating Friends ! |
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I support your views. In simple words, opt for a change.
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There are many things that can be said and done with and about branding. But it's all in the planning and management. It's all about strategic planning and consulting. Many companies don't think about strategic planning BUT strategic planning shouldn't be an afterthought. Strategic planning can help you and/ or your company adapt to many changes in the business market. If you can't do strategic planning on your own, it's always good to get consulting and assistance in this area. Strategic Planning Assistance and Consulting: |
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I proclaim that a brand value establishes in the minds of the people by its method of new arrival with big firms name behind it. Next comes with the availability in nook and corner and third it depends upon the flexibility in marketing including the pricing and quality.
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It is very easy to talk of re-positioning or adopting a new brand. With the former you need to undo the earlier positioning and then are trying to establish a new identity of the brand. With the later, you are starting from the scratch. Both involve an enormous amount of resource/ time utilization and risks. What's more important is to have a clear understanding of the value proposition and whether it is being communicated properly to the right TG or not. If a brand has been doing well, a clear and constant communication of value offering is all you need to create the right recall. Specially when there are sudden changes in the market environment, more tactical measures such as pricing are more handy than making changes in strategic front such as Brand Identity.
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simple jus change the way ur product is being concieved by the consumers.
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