| Topic : Brand engagement |
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Marketing & Branding |
Retail & Supply Chain Professionals |
Business & Strategy |
2 more ...
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Activity:
44 views;
last activity : 07 22 2010 13:31:43 +0000
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A vehicle to create awareness
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Strengths of Quality
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Not just Branding but beyond
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A good package
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Full Value of Money to the Consumer
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FOCUS ON YOUR USP
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Interactive Promotions !
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First there are 2 sets of brands according to me, one is television built brands, and the other is shelf build brands. And for me a retail store in that sense is the new media vehicle to create awareness about new brands/products for a large number of consumers visiting the stores. |
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If x product do hv all the requirements which are needful or desire for a customer like good packaging, value for money, branding & strengths of quality as U.S.P then, how a consumer is going to have a knowledge for buying the same. A consumer expect's to have a vehicle or source of creating awareness which transforms not only value for brand but also engage to buy which ultimately adds up to the customer base for any specific brands/products. The consistency to add up more & more customers is the criteria which every brand should prefer by providing add-on value customer service which ensures a brand promise or life long name for brands which disseminates revenue to bottom line.
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Yes the powerful brand is a vehicle that creates awareness and engage customers. The brand identity/acceptance is what to stay in the minds of the customers. A powerful, emotional, and inspirational brand can engage customers that lead to success of business from a competitive edge. The public tends to think of your brand name and thereby they convert as customers to the business which ultimately adds up to the customer base for your products/brands. These are resulted through ensuring consistency in the brand promise.
Thanks for the referral Ms.Sheetal Jadhav.
Yes Sheetal there are brands that has been created by Television one such example is Maggi remember? The other has become a brand since there were no players in the market and it is available in shelf for a long time Jhonson,s baby product is one such example.
The concept of Stores (Exclusive) has been started by Appral Brands almost two decades ago and today it has aquired speed. It is actually not only a profit centre but a place to gather all informations for future products and today all most all the Industries are looking for this medium as a meaning ful means of marketing.
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TV can inform, it can invite trial yet at the end it is the customer satisfaction alone that has the power to engage for long. Enhanced informations at best may increase that limit slightly, yet will fail to engage for long. To keep engaged it is customer perception of satisfaction, quality and value for money that may have lasting affect. |
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i am fully agreed. quality is a must for branding. no brand can last long without maintaining quality.
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What you have mentioned is very apt for todays world. A brand just cannot engage the customers attention given the distractions. That is why a brand has to go beyond just branding by investing in CSR activities and the likes. That is when a brand will rise beyond the ordinary and get noticed to what it is worth. Best examples would be brands like Nike and Sony. |
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There is a marked difference between "brand" and "make".The brand is already established for its quality.durability,packaging.Now the question is how the brand can retain its loyal consumers.The brand must move further to consumers for return back guarantee,compensation, new technology,etc. |
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A Brand can engage consumers as long as it will provide full value of their money. I think the idea of providing " full value of money to the consumer " is the key to most of the marketing quests. |
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FOCUS ON YOUR USP,WHICH MAKES THE CONSUMER UNDERSTAND YOU HAVE SOMETHING BETTER THAN COMPETITION AND MAKE THE CONSUMERS UNDERSTAND YOUR PRODUCT OFFERS VALUE FOR MONEY. |
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Promotions that involve customers to do some activities like Collect Cold Drink Caps with numbers/ Give a Slogan / Shop for 3k and get 10% coupon/Loyalty Schemes ( Most Successful) / Online Interacive Promotions(latest)/etc.
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