How can Domestic brands survive while Global brands are gaining prominence in today's scenario?

As to my view point domestic brands has to change altogether in a more creative and technological way inorder to survive in today's cut throat competition.They have to understand why people switch to global brands like what makes them attracted to global brands. They have to use new creative ideas in launching the products like new packaging,attractve advertising , understand the customer's new tastes & change according to their intrest.

Globalization of domesti brand keeping in mind its competibility with the demand of client/ customer...

What is it that fascinates people tpo possess "PHOREN GOODS"?? :))

Fact: Its tag "Made In ,,,,,"

Fact: Brand. It has a mass, global appeal. It has the factor of "WOW"!

Fact: Quality is assured. (China is excused :))

Fact: Packaging is visually appealing. It makes you WANT to grab it!

Fact: After Sales Service is replicated worldwide!

In short the international brands have their Q's (Quality), P's (Product in entirety) & S's (Service) absolutely in place for people to swear by it all across the continents! Isnt this what really needs to be done by us?? Get our QPS's right!!Good dbate Vishnuji! :)

Better Pricing & Placement

I feel it  is so much similar to Indian Cinema... Hindi films once had only India as their market, then they went out & had a connect. Connect with the wide Indian Population worldwide, later joined in by other viewers and today Indian Films make more money overseas than in India.

Indian Goods should do the same & connect... with Indians worldwide. If they come and play on our homeground, we can very well go & play there. We are foreign for them there, right ?

Of course cant discount the Quality, Finish, Features, Price & Placement factors. If one notices closely... it is happening ! albeit slowly.  

Global brands are gaining prominance is bacause of their money muscle and sees valuation in terms of $ which makes them always to stay top of mind among the consumers, the domestic companies whom have less cash reserves when compared to MNC, has to see and understand the reliastic and holistic market scenario, by using some sort MR data, even though the domestic brands are at par and even more in terms of quality, they has to set their own value/volume targets in reliastic nature, which they were not, in current market happennings, which apperently lands them to bulk stock lifters(traders/MFS-chains/whole sale market)to get rid of that perticular time pressure bottom line field force were forced to alter the company policies, through which currently they were gaining but on a long run the brand will be ruined its hard to come of the cluches of that scenario, this also happening among Global brands, since they have hefty war chest they can bounce back again.

 See how China Mobiles sucess in the market which shattered the big wigs, which payved the spring board for small players to enter in the space to fill the vaccum with their own brands, eventually those were also accepted by consumers, brands like Micromax,Karban were some of them, so be always customer choice oriented, also one has to have several product for several regions in india ,as India is largely differentiated by language, culture, SECs

how salt , sugar , tea tastes :::::various people , various views ::

but we all say :: hey bhai :: phiki chai , cutting chai , tej chai , kashmiri chai , abdul ki chai ::

are bhai namak dalna :: zaida namak hai :: kheer mein cheeni kum hai ::

so cultivating tastes in a target group :: improves sales of a partcular brand ::

REAL CASE ::

kashmiris are enamored by the word PAKSTAN

SO ONE SR. VP ( KASHMIRI PANDIT )  MADE ITC INTRODUCE A BRAND capstan IN KASHMIR

SALES OF THIS BRAND ARE THE HIGHEST THOUGH IT TASTES LIKE HELL .

WHY ::  CAP STAN  :;; SPELL BACK WARDS :: IT IS WHAT ::PAC STAN

Yes... Go back to the Gandhian days & Raise the Spirit of Patriotism. Inspite of being in the 21st century, we will have to do that of course alongwith raising the level of Quality, Finish & Packaging with agressive advertising, better Placement & competitive Pricing...

If Indian goods are to compete against Global Brands, we as Indians will have to go full throttle & support them. Like they say Charity begins at home... So lets do it Guys !