How can hotels use the internet to their advantage?

Tie up with websites such as makemytrip.com , yatra.com, travelguru.com, and giving discounts for customers if bookings made much earlier 30-45 days before similar to airtickets.

Hotels should adverise on search engines like google,yahoo etc.As when it comes to searching for information on hotels, the study suggests that 81% rely on search engines when looking for business overnight accommodations vs. 67% personal.Consumers rely on search engines throughout the trip-planning process more so than travel search sites,

Internet is very videly use by any hotel or any other industry. In the hotel industry internet can helps hotel to have online booking from corporate firms as well as from individual. Through Internet facilities hotels can book online home delivery orders from customers, so that it can be serve within given time periods.

Internet helps hotel to know the valuable feedbacks from their customers regarding their services, which help the hotels to improve serivces & provide better quality foods.

One should work on building a unique and dynamic online brand. Studies have shown that customers generate all of the perceptions and feelings they have about a business and a brand within the first 30 seconds of looking at your website home page and customers are twice as likely to make purchase decisions based on emotions than product or service features.  With the right website design and feel, features and user experience, one can get customers excited about your hospitality business and what you have to offer that is truly unique and valuable.  Get that “wow” factor!

Hotels can use the social networking sites platform for advertising.Try to also create a community in the name of the hotels as many professionls use the social networking sites alot.Doing this hotels will also be able to get feedbacks of the hotel and its services.

I hink the above said ideas are already in use by the hotels. With the providers like etour, BOTW, allmost all the hotels are search-able! now what they can do is to offer a virtual tour to their hotel room. This help the tourist to decide whether to book or not. If there are options to connect to hotel for the booking and do a negotiation n the price, connecting to the customer service / sales through chat, virtual road shows, all these help the hotel to connect with the potetial customer and get the most out from them, by enhancing their experience!

Prepare attrative mailer mentioning all facilities/amenities, discounts etc. and mail it to corporate, travel agents, tour operators, event companies etc.