Build your professional network on facebook via our app Go to app
 
<< Prev  3 of 4 in Topic  Next >>
Associated with other topics :
Posted in Community :

Marketing & Branding

 
Started by : Saurabh Awasthi, SBU/Profit Center Head, ONGC   10 06 2010 07:50:19 +0000
Industry : Industrial Products/Heavy MachineryFunctional Area : Organizational Development(People Management)
Activity:  55 views;  last activity : 10 18 2010 10:32:51 +0000

Today our manufacturing companies are literally struggling to gain the faith & trust of consumers. Consumers/Customers are the most important part of any business & if they are unhappy then you are gone for a toss;;;;;;;;

So, what are the various ways manufacturing companies can serve their customers better???

 
 Refer 1010
Share
 
 
  Rate : 
 
 
 
 
  7 1 0 0 0
 
 
 
 
 
 
 
 
 
 
 
 
 
1 2 3 4 5
1 Take regular feedbacks..
2 Manufacturing companies need to adopt a Holistic way of conducting Business
3 Innovation and keeping eyes and ears to the ground
4 Identify the customer's need.
5 make customer cluster according to their profession .
6 Sheela Sangapure
7 Just be honest
8 Constant technological advancement and innovation
9 first bifurcate your area than work according your target persons or clients
10 Internal audit, market survey
11 Know the needs and wishes of your customers!
12 Know and improve
13 Manufacture Quality and Low Cost Products
14 Sell the Service along with the Product
15 Manufacture according to Customers requirement and provide the service he needs
16 Better aftersales service & reliability in Product models
17 Customer Survey & grievance redress Forum
18 Take regular feed back

Take regular feedbacks..

idea posted by Saurabh Awasthi SBU/Profit Center Head, ONGC

Feedback's can play a life changing role for your business. If you really value your customers & value their opinions then you will be the apple of their eyes.

When you start working on the suggestions given by your customers then you also improve & learn a lot....thus there is always a win-win situation...

7
0
  
by SHRIKANT MANOHAR DANKE, Zonal Manager / Sr. Project Manager ( Civil Engineering), Kumar Properties  | 10 13 2010 10:18:53 +0000

Feedback by regular customers will help these companies to serve better.

I support your views, Saurabh.

0
  
by NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 10 11 2010 17:57:08 +0000

Yes agree the views posted and thanks for the referral Mr. Saurabh.

Better to give what the customers like to have.

 

0
  
by pankaj negi, Asst Manager- Marketing ,Brand Promotion, M/S Supreme Petrochem Ltd  | 10 07 2010 06:44:45 +0000

I always feel that manufacturing companies always have tengible product that is the biggest strength . so put customer in customer in customer delight mode, because if you look the customer behaviour these days most of the customer are swicher and loyalties is going down, though manufacturing companies are trying  to achieve customer satisfaction. it is the era of high compititiveness ,put customer in delight mode, before serving or selling to your customer ,know your customer , do integrate all the channel of communication, go for gap analysis. take periodically feed back,and implement corrective action, but never consider cost or price as only tool to serve your customer. because once you play with it more no one earns in business,

Add your argument:

Manufacturing companies need to adopt a Holistic way of conducting Business

idea posted by Niranjan K Joshi Associate General Manager - Business Excellence, GMR Energy Limited

1. While deriving the Strategy, Inputs need to be taken from Customers & all stakeholders, for this they need to segment their customers & market segments so that each segment is catered to with ease

2. While obtaining Customer Inputs, House of Quality (QFD tool) can be used to derive what is most important to the customers.

3. Point 2 will help to capture the Voice of customers on an annual basis, however, through Regular meetings with Customers, Taking their feedback through Satisfaction survey, customised to customer segmets will make this a periodic exercise

4. Over & above the above methods to build Customer relationship, Organizations need to set calendar for regular meetings with Key customers by engaging employees at various levels & those in the response chain, provide customers with key contact persons within the Organization

5. Identify Key Customers & set up Key Account managers for premium treatment

6. Customer Complaint management process should be made strong enough to capture complaints, resolve them with immediate escalation, Feedback to the customers, analyzing these complaints & using the data & Information for improvement throughout the Organization

7. while traking results, Organizations should not only see the key Finanicial performance, but look at Customer Outcomes. the customer Outcomes will remain consistent & improving only if the same stands good for Product results, Product results need to be seen in co-relation to Process Results. Process & product results will sustain only if The HR results are showing substantial improvement. All these results also need to be seen wrt. Leadership results for long term sustenance

1
No supporting Arguments for this idea
Add your argument:

Innovation and keeping eyes and ears to the ground

idea posted by dommaraju krishnamaraju CEO/MD/Director, wine legendIndia pvt ltd
Continuous innovation in creating value addition to the products offered either by adding new features or reducing the costs. Research on a regular basis to know the market share and how the customers are perceiving the benefits they get vis a vis competitive products available.
0
No supporting Arguments for this idea
Add your argument:

Identify the customer's need.

idea posted by Shashi Kumar U Head Accounts, Geluvu Food Products
In any service knowing the customers need is very important. If the need of the customer is understood then serving the customer to the customer's satisfaction is very easy.
0
No supporting Arguments for this idea
Add your argument:

make customer cluster according to their profession .

idea posted by jasbir rana Sales Executive/Officer, Able Healthcare System Pvt. Ltd.
firstly we should to find customer type. then divide customer in different group according to their profession. then serve them according to their need. so we reduce companies cost and we can make a better relation with them.if we provide more service to small customer then their expectation will increase next time. so provide service as per their requirement.
0
No supporting Arguments for this idea
Add your argument:

Sheela Sangapure

idea posted by sheela sangapure Business development manager, costra advertising
I truly support your view of taking feedback from customers on regular basis. It will surely help a company to grow well and sustain long time in market.
0
No supporting Arguments for this idea
Add your argument:

Just be honest

idea posted by Leong Seng Thooi @ David Leong Freelancer, Management & Strategy Consulting
Honesty to understand customers' needs and devotions to delivery the best we can. It may seem like foolish to admit our own wrong doing or weaknesses but in the long run, these foolishness will gain customers' trusts and loyalty. I always appreciate the "stupid fools" then the "smart ass". Only smart people acknowledge that they are stupid because they knows how much they don't know. The "smart ass" always think that they know all because they are just living under a coconut shell.
0
No supporting Arguments for this idea
Add your argument:

Constant technological advancement and innovation

idea posted by Priyanka Agarwal Cerificate student, Indian Institute Of Management (IIM), Indore

I think apart from taking feedback manufacturing firms need to come up with new products and add more features to the existing products.They require to make the product easy to use for the customers.

They can also create helplines to asist in product usage and providing after sale services.

0
No supporting Arguments for this idea
Add your argument:

first bifurcate your area than work according your target persons or clients

idea posted by Bhola Shankar Business Analyst, Business
i feel retailing is depend upon your subordinates. make relation with your clients & channels & work according their need.
0
No supporting Arguments for this idea
Add your argument:

Internal audit, market survey

idea posted by Prashasti Research Scientist, Rice testing Laboratory

Internal audit n market survey wid company products could be gud tools to increase customer confidence in products. Be clear n tranparent in ur sysytem of processing to customer

0
No supporting Arguments for this idea
Add your argument:

Know the needs and wishes of your customers!

idea posted by Kaj Voetmann Senior Consultant, Beren

Traditional manufacturing companies are not really interested in their customers lives and needs. It is always a better business to know your customers that it is to try to avoid them unless they threaten you with lawsuit.

Most manufacutures build in "competitive advantages" that make the life of the customers a mess. Have you ever wondered why you need to have one unique power supply and battery for each of your electronic devices? Standardized and adaptable power supplies and batteries are both cheaper and easier to live with. 

0
No supporting Arguments for this idea
Add your argument:

Know and improve

idea posted by Atul Joshi CEO/MD/Director, Lions Alliance General Trading Co
Know from the customer if the product provided is performing to their expectations, if not improve the product
0
No supporting Arguments for this idea
Add your argument:

Manufacture Quality and Low Cost Products

idea posted by Shyam Kumar Singh Leadership Role, ICICI Bank
By Producing defect free, quality product at low cost/Economy cost is best serving the customer, Customer service is then another part.
0
No supporting Arguments for this idea
Add your argument:

Sell the Service along with the Product

idea posted by Shreehari Narayanan B.Tech/B.E. student, National Institute Of Technology (NIT), Suratkal

Any customer wants to be made to feel special. In my opinion the mfg firm should reiterate its commitment to quality by adhering to stringent service and maintenance standards. This implies acting along with taking the feedback. Let your customer know that you care. 

0
No supporting Arguments for this idea
Add your argument:

Manufacture according to Customers requirement and provide the service he needs

idea posted by K LAXMINARAYANA RAO Freelancer

First Find out what your customer requirements are: A product made according to customer needs with good quality and after sales service at reasonable cost, timely supply and service sells better than retains your customer than try ing to sell what you produce with sales gimmics of discounts, promos, celebrity ads etc. Competitive pricing of the product and services should be part of your strategy. Helping / participating in the efforts of your customer to improve his product and service in case of manufacturers where you are a vendor or improving the quality of goods and services of a consumer goods manufacturer or quality of life of end product user will go a long way in stabilising your own share in the market for your goods and services.

0
No supporting Arguments for this idea
Add your argument:

Better aftersales service & reliability in Product models

idea posted by Tejaswi Dubey CEO, Aastha HR Solution/www.aasthahrsolutiuon.com
There is no alternative of best service & aftersales service in manufacturing industries its very important for customers to satisfy with service & quality of products.
0
No supporting Arguments for this idea
Add your argument:

Customer Survey & grievance redress Forum

idea posted by KALIYAMOORTHY PHSEM, CTCI Corporation

Manufacturer need to conduct Customer Survey through various techniques such as E-mails, Telephone, web site feedback, Questionnaire, Interview etc. Based on Survey results, company need to focus its activities such as Redesign, improving marketing / Sales strategy, Use of tools such as advertisements, conference, exhibition to promote products. Getting a more reliable information is more important to sustain the market.

0
No supporting Arguments for this idea
Add your argument:

Take regular feed back

idea posted by N.Aravindh M.Tech(chemical engg),Coimbatore Institute Of Tech
In my point of view both regular feed backs from customers and after sales and service are important compare to this regular feed back is more important of all, rectifying our product needs continuously there is the minimum of using second option,gradually companies are tends to give better service
0
No supporting Arguments for this idea
Add your argument:

Add your Idea
Idea* : 
Add your argument:
edit in rich text ...
Could not find any idea interesting in: "How can manufacturing companies serve their customers better??" ? Click here to add a new idea...

Found the idea contest "How can manufacturing companies serve their customers better??"  interesting ?  Click here to refer to your connections and communities
 
 
More From Author
Management is important but just management wont take us anywhere. We also need to do hardwork. Hard work in right direction. (We term it as smart work). One needs to completely dedicate himself if he wants to achieve something. Only mangement is...
I just hope this practice was a bit short. Anyways the 4 laws are really good but the point would be will we be able to follow all of them?
Brand building activities and offering superior offerings go hand in hand. If your products or services are superior to that of the competitor and if you are going for a brand building activity then that will create a bigger impact. But if you have...
more...