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Started by : Purvi Ghosh, Marketing analyst, Percept Advertising   06 12 2010 07:01:21 +0000
Industry : All IndustriesFunctional Area : CSR(Others)
Activity:  100 views;  last activity : 07 06 2010 20:18:09 +0000

A organization functions with an objective to grow & also make the society around it flourish. NO business can flourish just by exploiting the people related to it.

http://www.adonishoffman.com/images/global1_bycp.jpg

Now a days businesses are realizing that society also plays a very important role & its the responsibility of the business to look after the welfare of the society.

So, how can companies integrate their business with society??

 
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1 2 3 4 5
1 Employment Opportunities
2 ADOPT TOWN
3 By Acknowledging that they are part of the society
4 value people
5 Provide basic needs and improve surroundings
6 Have a unambiguous Mission to serve the society
7 Fulfillment of Social Responsibility
8 By strong dedication ... rest comes spontenous
9 Active Involvement of society in the organisations
10 ?
11 Organizations should bring more value to the Society.
12 employment opportunities

Employment Opportunities

idea posted by Purvi Ghosh Marketing analyst, Percept Advertising

Every organization should see that it provides enough employment opportunities to the people around it. Companies should see that people are satisfied & the company is liability towards the society.

Besides that companies should see that there is always a scope for sustainable development.

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by mankeshwor , Freelancer, Advertising/PR/MR/Events  | 06 17 2010 06:14:08 +0000

 Thanks  Purvi and Jairaj, I am totally agree with you  but I want to say one thing, in India some  of the cooperates, don’t care about the people and society,  why I am saying this because of Bhopal Gas Tragedy is one of the world's worst ever industrial catastrophes and occurred on the night of December 3, 1984 at the Union Carbide India Limited (UCIL) pesticide plant in Bhopal, Madhya Pradesh,  

And  almost after 26 years the society and people they are still fighting for justice………………….

And the worst part is UCIL still exist in India.

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Thanks for the referral Ms. Purvi Ghose.I accept with your opinion. Employment opportunities will help for integration.

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by jairaj shyam prasad, Production Manager, BOSCH Ltd  | 06 13 2010 05:57:41 +0000

thanks Purvi for referal.agreed.in my opinion, along with employment generation an organization should have good CSR policies and most importantly organisation's goal should be in such a way that sorrounding environment should be hale and healthy in all respects and society should see some improvement as organization grows.

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ADOPT TOWN

idea posted by s.baalu Consultant, XYZ LTD

THANK YOU PURVI.

CORPORATES CAN ADOPT VILLAGES/TOWNS,SPEND MONEY ON IMPROVING BASIC INFRASTRUCTURE,SCHOOLS,COLLEGES,HOSPITALS,PARKS,PLAY GROUNDS,COMMUNITY HALLS,MARRIAGE HALLS, ETC FOR THE BENEFIT OF PEOPLE LIVING AROUND.CAN OFFER SCHOLARSHIPS FOR DESERVING SCHOOL/COLLEGE GOING STUDENTS FOR CONTINUATION OF THEIR STUDIES.

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By Acknowledging that they are part of the society

idea posted by Sridhar K CEO/MD/Director, eFIN Services India Private Ltd. (PowerMF

Before I proceed on the above Idea, Let me ponder over the question itself. There is no doubt that an organization is as such an integral part of todays society. This is owing to various reasons: Resources are taken from the society - People, Raw Materials etc., Products and Services are offered and earning is done from the society.

However, by not acknowledging the fact, most organizations find themselves to be an alien to the society and thus there is a need for ideating and discussing this topic.

A few key responsibilities for an organization are:

a. Doing a socially responsible business - One which does not affect the society negatively.

b. By being a responsible member of the society - following the rules and regulations - written or otherwise. The fact that most organisations are covered under the 'Laws' they prefer to go by the Letter of the Law than the Spirit and more importantly the objectives of the Society

c.

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c. Taking necessary care of the stake holders interest - the immediate participants of the society who are impacted by the activities of the organization

Subsequent to taking care of these Responsibilities, comes the contribution to the society.

 

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value people

idea posted by seema agrawal Marketing Manager, Pudumjee Hygiene Products Limited
just by valuing the people who work for you and whom you are working for businesses can learn a lot and survive much better building a better soceity
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Provide basic needs and improve surroundings

idea posted by Sudhir Joshi Head/VP/GM-Corporate Advisory

Without any dependancy on government machineries, business organisations should take up Educare, Medicare and Sociocare for the community in their business districts and improvise surroundings by upgrading the existing infrastructure.

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Have a unambiguous Mission to serve the society

idea posted by JN Rampal Freelancer, Management & Strategy Consulting

Be it a product or services organization, if service to the society is not the predominant drive factor, there is no way the business can connect with the society. The mission need not be of platonic hue. It is possible to have a win-win situation on enduring basis, as long as the benefit of all stakeholders is well balanced. The users, employees and the ownership could all be deriving value from such a business enterprise. The usurpers come and go, but the socially responsible business will continue to prosper for a long time.

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Fulfillment of Social Responsibility

idea posted by PS Dhingra CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants

Fulfillment of social responsibility on the part of any organization is the most crucial factor to integrate their business with society, as that inculcates mutual trust and brings the respect and honor for the organization amongst the common masses in the society.

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By strong dedication ... rest comes spontenous

idea posted by ASOKE KUSARI Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India

Profit oriented Cos must know :

-- that they are a part of the Society

-- that they are non-existent if the society is suffering ( these has recently been felt in times of global recession )

Basically first : For Mfg Industry : pollution free technology, consumption of lesser energy and water. For service industry : limited e-waste, pollution free gadgets. For Finance related : if wealth may not be increased, no erosion of present wealth

Apart from usual (local) employments, they must work for the development of nearby locality first and the larger society second

If the company has dedication, rest may come spontaneously.

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Active Involvement of society in the organisations

idea posted by George Varghese Proprietor, Jecyees

Along with the employment offered to the society, we can involve them by giving contract for supply materials, transportation of goods and staff etc to make them feel they are part of organisations and they have important roll in the organisation.  Also organisations can do charitable deeds to society with mutual benefits. 

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idea posted by Shibo Varghese Asst Manager Sales , Royal Orchid Hotels LTD
An organization is an association of a society to another or a group which are represented individually when same is not formatted together, hence it goes without saying that an organization’s business is very much integrated to its society, which brings in Employment opportunities and how better a society can be involved in the organization if it is not through employment. But if an organization is expected to do charity then the question is different.
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Organizations should bring more value to the Society.

idea posted by SKS Karthikeyen Project Manager, Photon Infotech
Society is an unique entity by itself. The organization's policies and the business motives should in turn bring more value to the society in which it operates. The Organization should invest in some non-profit activities related to Environment promotions & the likes of defined charity activities. Thus it gives more indirect benefits to the society and leaves the footprints in the society in which it operates the business.
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employment opportunities

idea posted by sudipta saha Consultant, SC analytics pvt ltd.
spending some money for society development or for a non profit activities will not help to change the society...yes may for certain time they can reduce it...but employment opportunity will reduce unemployment poverty which automatically helps to change the society..so i think try to give more employment is the best idea to help a society as well as growth.
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