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Topic : Quality Is A Myth In India....
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Started by : Sheetal Jadhav, Sales/BD Manager, Future Group   08 26 2010 09:16:49 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Quality Management(Operations)
Activity:  61 views;  last activity : 08 31 2010 07:33:17 +0000

Quality is the biggest issue as majority of consumers don't know what it is & companies take benefit of this. Agreed that consumers are ignorant about the quality but it also becomes the responsibility of the companies to make the consumers aware about quality & QA.

Companies should try their best to provide the best product or services to their customers for what they pay.....

So, how can products & services assure the best quality to their users...

 
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1 2 3 4 5
1 Keep Your Word
2 Commitment, Continuity and Contact
3 Go as much as close to consumer
4 Give benefit for both parties (Product/Service Provider and End User)
5 If product has Quality Consumers come closer
6 MORE PLAYERS&STRONG COMPETITION

Keep Your Word

idea posted by Sheetal Jadhav Sales/BD Manager, Future Group

Quality is a feeling, its a perception, its the offering that consumers pay for. Companies should stand by their word & provide the same as they promise their users.

There should be no compromise on this....

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by blessy , Sales media consultant, mitachi susaki  | 08 27 2010 15:44:43 +0000

Hi Sheetalji, Definitely quality is a major factor. I think a company can assure their product quality by seeing the feedback from the customer. Aproduct assures its quality by making its ROYAL CUSTOMER to LOYAL CUSTOMER. 

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by Joydeep Dasgupta, Business Development, New Horizon  | 08 27 2010 06:38:30 +0000

Keep your word fine how would you achieve that? The word is from the top management it’s the top management perception, they are not the sole players they are the organizer, it’s their vision, what do we need to implement this vision. Please come up with a debate how to achieve quality product service and sustain and maintain the same in Indian marketplace. Let’s have some juice and pulp instead of clapping in the air conversation.

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by sanjay kumar mangal, IT , TATA Group Co.  | 08 27 2010 01:38:45 +0000

organizations should be strict on quality. they should try hard to meet the expectations of their customers.

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Commitment, Continuity and Contact

idea posted by Ravindra Sharma Managing Consultant, CHEF-India

Quite simply,

Keep commitment on promises: at and after sales.

Continue to better and improve.

Keep customer contact.

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This is very important in any business.

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by Ravindra Sharma, Managing Consultant, CHEF-India  | 08 31 2010 07:33:05 +0000

And allow me to add "Value for money"

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Go as much as close to consumer

idea posted by SAHIL INTODIA MBA/PGDM student, ICFAI Business School, MUMBAI

"Quality" is very abstract and relative term considering the 100% population as the target consumer because the whole population has varying degree of taste and preferences and that's why there can't be one product which is accepted by complete population, the role of Market Research shows its importance when one wants to get significant target population with required quality parameters, in leyman's term 'what is considered as quality by maximum number of people'. So i definitely think giving consumer what they want can be the only assurance of the best quality to the user and it can be achieved by getting closer to the consumer.

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Give benefit for both parties (Product/Service Provider and End User)

idea posted by QualityPoint Technologies Branch Manager/Regional Manager, QualityPoint Technologies

Suppose if you are doing any business deal with someone, your deal should be designed or formatted such that it will give benefit for both parties i-e for you and for the other party.You should not accept any deal if it doesn't give any benefit for the other party even when it gives more benefit for you while creating the deal. Because it won't give the benefits for you in the long run if the other party is not getting benefit from the deal.

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If product has Quality Consumers come closer

idea posted by Joydeep Dasgupta Business Development, New Horizon

 

If a lady is beautiful every one stares at her, similar with Quality if the product and service have it, people will go for it, simple. To achieve consistency surveillance and feedback mechanism has to be in place to take care of exceptions, omissions, negligence, taken for granted, have a do it now approach, look at it from receiving quality rather than giving quality.

Hotel Taj in Mumbai gives quality service to receive quality guest!! Quality is such a magic.

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MORE PLAYERS&STRONG COMPETITION

idea posted by s.baalu Consultant, XYZ LTD

WHEN THERE ARE MORE PLAYERS IN ANY INDUSTRY RESULTING IN STRONG COMPETITION COMPANIES GO ALL OUT TO HAVE AN EDGE OVER OTHERS.WHEN THERE ARE NO STRINGENT LAWS REQUIRING PRODUCERS TO FALL IN LINE,INACTION FROM GOVT AUTHORITIES CONSUMER MAY NOT GET THE BEST.

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