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Topic : Social Media & Branding
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Started by : Meena Deshmukh, Product/Brand Manager, Videocon Inds   03 20 2010 07:33:32 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Activity:  98 views;  last activity : 04 20 2012 05:02:42 +0000

Social media are potentially powerful drivers of branding and response. But we can't expect noisy environments like Facebook or Twitter to work for us if we use them in an arbitrary and inconsistent way. We need to use them strategically and synergistically.

In the constantly evolving environment of e-marketing, it is important that professional marketers have strategic competencies and an array of flexible tools and methodologies that help them navigate the chaos.

So users, how can we massively improve social media marketing effectiveness?

 
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1 2 3 4 5
1 Choosing the right community
2 Klout Score
3 Product should be relevant to the social media platform/web-site chosen to market the product
4 By using it rightfully
5 Aanalyse the Marketing Effectiveness using Tools
6 Involvement & Participation
7 UNBIASED PRODUCTS RECOMMENDATIONS & REVIEWS
8 imp rove social media marketing effectivness
9 Choose the right platforms where the hits are more

Choosing the right community

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

To start a social web marketing choose a right platform from networking, communities and blogs. Choosing the right platform for this purpose is one of the tips for effective social web marketing success. Each of these methods will bring different results.

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Klout Score

idea posted by Tanima First Medical Services Pvt. Ltd.
Organization can be negatively affected by marketing on the wrong social media website or by targeting messages toward the wrong audience. In order to prevent from noisy enviornment we can use Klout Score, because Once you have created a profile -- which is easy to do by signing in with your social media connect of choice -- you can then view your Klout Score. You are able to connect to a wide variety of the most popular social media platforms in order to provide you with a more accurate score. These platforms include Twitter, Facebook, YouTube, and more. For more information kindly go through the link: http://www.thewakemanagency.com/blog/what-klout-and-how-do-i-improve-klout-score
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Product should be relevant to the social media platform/web-site chosen to market the product

idea posted by harshika sarbajna PG Diploma student, Indian School of Business (ISB), Hyderabad

I believe it is extremely essential to make sure that the web site where we are marketing our product should be relevant to the product. For instance, if i am reading a blog on how to control hair loss, i am more inclined to click on a link which takes me to a related hair fall control product rather than a car ad.

Besides, the web site or media chosen should also match our brand image. For eg, If the web site UI is not as appealing to the eye or not as swank, we cant afford to put a fashion house ad there.

Also, i believe we can take it to the next level. Like if someone is reading about how and where to procure loans from, a part time job ad might get some eye balls. If someone is reading about some natural calamity that has just occured, a link to donate money for the cause can blend in well.

 

 

 

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by ricky P, SMM exeutive,  | 10 14 2011 10:10:33 +0000

The Product should give the relevant information in the social media. the Information should be very clear, precise and more relevant. People should ready to see the advertisement, Social media creating awareness about the market. what are the types of products or services available.

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By using it rightfully

idea posted by Jaygopal Raghavan Marketing Manager, Landmark Group
Many a time we use social media either to propagate our business or sell ourselves. Social media should be used for what it is. As an interactive platform to exchange news and views and not commercialise or trivalise it.
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Aanalyse the Marketing Effectiveness using Tools

idea posted by Anna George Web Analyst, NichePro Consulting LLC
There are tools like IBP or even google analytics helps in measuring the effectiveness of social media marketing and SEO. Use these tools and get the details daily and improve the things accordingly. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
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Involvement & Participation

idea posted by Vivek Kohli Marketing Executive, Best Practice Washrooms

We should invite people to participate & involve in various quizzes to increase the awareness & regularly interact with the customers

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UNBIASED PRODUCTS RECOMMENDATIONS & REVIEWS

idea posted by NATTERAJA R. ARIKRISHNAN GM-Projects, Bentec Electricals & Electronics Pvt. Ltd

The social media marketing can be effectively improved through unbiased product recommendations, review, and share them on online. Social media marketing is like social commerce which is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contribution to assist in the online buying and selling of products and services.It allows brands and online stores to sell where customers spend their time and today that means on social media platforms.

Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides business with a strategic advantage. It is important that social media marketing should aim at build unique reputation on the network, so people know who they are, and why they should trust them. It is because it can be one of the most powerful word of mouth marketing activity due to the trust factor.

Thanks for the referral Ms.Meena deshmukh

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imp rove social media marketing effectivness

idea posted by satishk.shukla Director on Board, saurabhagro tech pvt.ltd.

for massively improve social media we have to litrate our shopkeepers and they should be trained to such a high level that they can give the best demonstration of the product,it is easy and can be done .

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Choose the right platforms where the hits are more

idea posted by Anna George Web Analyst, NichePro Consulting LLC
We should find the right blogs or forums where the visitors are more. Also make use of yahoo answers. Choose right groups in Facebook, be very professional in linkedin. You can be informal in twitter. But whatever you post, post only crisp and simple content. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
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