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Topic : Handling Customer Complaints
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Started by : Radha Sharma, Sales/BD Manager, TCS   01 07 2010 14:17:52 +0000
Industry : Consumer DurablesFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  181 views;  last activity : 07 06 2010 20:18:09 +0000

Customer feedback is one of our most valuable assets. It helps us to improve consumer confidence and boost sales. So I want to ask the users in this platform how they think customer feedback can be promoted?

 
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1 2 3 4 5
1 Awarding points for feedback
2 Through Informal discussions
3 By acting on the feedback & communicating to the them the action taken
4 Through advertising
5 Online feedback
6 -deleted-
7 Make the Customers feel important...
8 On contract forms and sales slips

Awarding points for feedback

idea posted by malladi madhukumar AGM -MKTG, Andhra Cements Ltd

Hyper malls and creditcard holders can be induced to this.

Hypermalls get more benefitted from this as they can understand the changing tastes and requirements.

This can be limited to one form for 30days

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See GRATIFICATION is the buzz word!! Give them credit for doing something and the entire community starts replicating it! Neat idea Malladi!!

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by ujjval jain, Retail, Retail  | 01 08 2010 09:44:48 +0000

Great point sir, customer involvement should be rewarded accordingly. 

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Through Informal discussions

idea posted by Raghu Kastury Principal Consultant & Head of Strategic Business Unit - Retail & Distribution, Sundaram Infotech Solutions Limited

It is human tendency to shy away from a system that is too formal or formal - especially in India. In addition to this, the feedback we get from formal means is too clean and sugar coated most of the time, unless it is a complaint.

So, I feel that store personnel should manage to establish informal chat sessions with the customers as frequently as possible either face to face when they are in the store, or when they are on the net or when they are on call with you.

In the discussions motivate him/her to give his/her best inputs. Record them conduct internal discussions and then in the next informal chats, update him/her on the results of your internal discussions. This will provide the customer enough motivation becuase his/her feedback is taken seriously.

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Good idea but feedback can also be had informally once in a month customer meet or quarterly or half yearly to make it formal.

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By acting on the feedback & communicating to the them the action taken

idea posted by suhaschandra deshpande Marketing Associate
Personlized complaints needs personal attention & communication.
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It is just not enough to award or reward a customer for his feedback. One has to inspire confidence in the customers mind to encourage him in giving not just periodical feedback but also the right one.

By communicating back the action taken on their feedback, you would not just earn the customers gratitude but also his loyalty which stems from the fact that you have considered his/her views as important for your business.

Remember it is the loyal customers who would save you during times of distress.

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Through advertising

idea posted by Ramdas Pawar Sales/BD Manager, Flex

We can even take feedback through advertising. In this case, our company's complaint system could be the theme of an advertising campaign. In this way we can not only get better feedback but can promote the product at a time.

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Online feedback

idea posted by Mohit Aggarwal Sales/BD Manager, Oracle

We can promote customer feedbacks through online feedback forms that can be automatically emailed to appropriate parties for review and approval. Automating the process is a great way to ensure that we don't skip any of the vital steps in the hiring process. If we want, we can download a free trial and build a sample contract from scratch also.

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And online feedback forms are less fastidious or in other words they are user friendly and give quick time response.No doubt, one of the best ways.Online feedback forms can be having some enticing links which can be accessed only after the feedback is generated .

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by Satwinder Singh, Program Manager, Confidential  | 01 08 2010 14:16:43 +0000

True. Making Customer Feedback Online will definately be the best idea to promote and collect feedbacks.

Process should be: Activate customer feedback for entire community based on Project, etc. Collated data should show Areas of improvement. Best rated areas and Projects should be appreciated and rewarded.. Once this protocol is followed, customer feedback will improve...

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Make the Customers feel important...

idea posted by Sujeet Vishwakarma Managing Director, RCA Group

The customers laze off in giving feedback feeling their individual feedback has no much relevance aforth the inertia of large numbers operating in the results.

Inviting them to the work, or research premises will add value to your questionnaire.

Now you might say, How many can you call in a base of Millions of people!

Be honest! How many of the customers have you met with a warm smile and told them of the importance of their feedback. How many of your customers have you invited at you production facility, or office to interact with you.

Let them associate their lives with you. they will not only give feedback, but also be a brand ambassador for your company.

:)

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On contract forms and sales slips

idea posted by Radha Sharma Sales/BD Manager, TCS

More and more feedbacks can be taken fromcontract forms with questions on them. In this way, we can ensure how customers are rating our products and also we can get suggestion from them what changes we should bring in our products and services.

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Feed back can be had through tele support and through service team at the time of

amc renewal and marketing team during customer visit.Infact feed back of customers helps the company to chart out their long term vision and plans.

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Thanks for sharing Mr.Mathew
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