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Started by : Meena Deshmukh, Product/Brand Manager, Videocon Inds   02 26 2010 10:22:22 +0000
Industry : InternetFunctional Area : Getting Started(Entrepreneurship)
Activity:  89 views;  last activity : 07 06 2010 20:18:09 +0000

For small businesses, getting noticed online is a challenge, particularly when competing with big brands with large marketing departments and seemingly endless marketing budgets. But many local companies are finding success cutting through the clutter with online video these days.

Statistics show that video improves online visibility and drives more action online than plain images and text. For example, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%. Unlike the hefty price tags associated with TV advertising, online video is affordable for businesses of any size. And you don’t have to be Scorsese to make video work either.

So users, I would like to know from you all, how can we use online video to market our small business?

 
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1 Add Video to Google Local Business Listing
2 FaceBook, youtube, twitter and other social Networking Sites
3 for small business
4 Flash Video add as pop up

Add Video to Google Local Business Listing

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

By adding video to our business listing on Google Local, we’ll be able to tell our story and connect with those people who are looking for our products or services, at the very point in time when they’re actively researching or ready to buy. This ultra-targeted form of marketing is highly effective for driving clicks and calls. And amid a list of company names, addresses, and phone numbers, an engaging video brings our listing to life and sets us apart from the crowd.

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Google is known for its search engine, an individual looking for a particular product or a website he has somethings in mind pertaining to that field or product & if that time we pounce on him wid our product which comes under the field he is looking for we can do great wid our biz.

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FaceBook, youtube, twitter and other social Networking Sites

idea posted by Ankit Kumar Asst. Manager/Manager -(VAS), Reliance Communication

Put videos on youtube, put on facebook and links on twitter. Most probably your fans on twitter, facebook and other social networking sites are your potential customers. if possible make videos interactive with contests. Videos need to be fun and creative with a possible human touch

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by Jayita , MBA aspirant  | 02 26 2010 19:00:52 +0000

Its a very good idea to put videos on social networking websites like facebook, twitter, youtube, etc when we want to market our products. But, along with being creative with the videos and putting a human touch to them, they must also come with tag lines and annotations that provide the viewer with links to get more info about the product.

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for small business

idea posted by umesh chander Graphic Designer, Strategic Design Pvt. Ltd.

Yeah! dat's good idea to put product advertisement videos on social networking websites like facebook, twitter, youtube, etc. It will help grow up your small buisness. but most thing is that whatever JAYITA said dat's right that along with being good creative with the good concept bases advertisement videos and putting a human touch to them with good concept. So keept it up. and do better.

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Flash Video add as pop up

idea posted by Sallu Shaikh B.Com student, KET's V.G.Vaze College

you can also add flasf video as pop up, because in networking sites many are not interested in watching the videos, they are there just for fun.. You can add pop ups there, but the point is the Flash Videos should be self explanatory and innovative...

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Nice observation and great insight sir.
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