| Topic : CSR( Corporate social responsibility) of Banking Industry |
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Banking & Insurance Professionals |
BANKING & FINANCIAL INDUSTRY |
BNP PARIBAS Employees
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Activity:
24 views;
last activity : 07 06 2010 20:18:09 +0000
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More customer satisfaction
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Earn Goodwill and better brand image
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Unique Selling Proposition
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With the help of CSR, the overall performance of banks increases due to which the customer satisfaction increases a lot thus the performance also increases. |
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CSR initiatives provides an opportunities for banks to give it back to the society, hence the banks can earn goodwill and build thei brand more strong and Responsible one than others CSR initiatives by banks also prooves the fact that apart from profit generation and service orientation, banks are concerned for upliftment of the society and protection of environment Our bank has a dedicated CSR department who deals with CSR projects globally |
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CSR create Goowill for bank which will help bank to fight against other banks in competitive market. More Goodwill means more customer, more work. In short, overall growth of bank.
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CSR can prove to be an unique selling proposition for banks. In todays cut throat competition, firms in the same industry can capture market share only by Csr. Through this only, u can gain the loyalty of the society and various other stockholders.
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