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Topic : Smart construction engineering
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Construction Planning & Management

 
Started by : Nand Jha, Construction-Heavy, Sobha Developers   10 23 2008 09:53:42 +0000
Industry : ConstructionFunctional Area : Performance Management(People Management)
Activity:  49 views;  last activity : 07 06 2010 20:18:09 +0000

It is important for you to realize that your first and foremost job in business is being a marketer and a salesperson. This may seem strange, but think of it like this, If you don't make sales, you don't have anything to work on. So how do you go about doing inexpensive but effective marketing for this type of business? Lets give different ideas or methods that are inexpensive and will work in any area for any construction business.

 
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1 Bandit signs
2 Classified Ads

Bandit signs

idea posted by Venkatesh M Warehouse Manager, Larsen and Toubro
Bandit signs, or yard signs, are commonly seen items for real estate investors and politicians, but they work just as well for the home repair business of any sort. The key to using yard signs is quantity. When you order yard signs, order laminated paperboard or corrugated plastic signs that are weather resistant.Then, put them everywhere. Put them in the yards of the homes you're working on, put them in friends yards, put them anywhere you can get permission to do so.Yard signs are what we call disposable advertising, because they will get stolen and destroyed by people. But if you have an effective marketing message on them, you will get phone calls.
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by Pragya Kothari, Construction-Heavy, DLF  | 10 23 2008 09:58:13 +0000

Venkatesh, both you peoples mentioned marketing tips are only effective if you actually use them. So, start putting together and get marketing to grow your contractor business.

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Classified Ads

idea posted by Nand Jha Construction-Heavy, Sobha Developers
classified ads are inexpensive, but highly effective marketing method for construction trades. In particular, check out the service directory section of your local newspaper classifieds. For people that are specifically looking for a handyman or other contractor, they are most likely to look in this section. These classified papers are usually published weekly and are very inexpensive to advertise in, but can be very effective for the small contractor.
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