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Topic : Handling Customer Complaints
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Started by : Dharmena Prajapati, Sales/BD Manager, Wipro   01 05 2010 11:53:25 +0000
Industry : Management & Strategy ConsultingFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  257 views;  last activity : 07 06 2010 20:18:09 +0000

Every organisation wants to provide exceptional service both internal and external customers. However, in the real world, things go wrong and mistakes are made. Customers judge our level of service based on how we respond to a mistake.

Those in customer service postions in retail, hospitality (hotel and restaurants), call centers and government have to deal with difficult customers, angry customers, and just plain rude customers on a daily basis. For customer service staff who are not accustomed to this, or lack the training and knowledge to deal with the difficult, angry and rude, the experience can be stressful and make an otherwise enjoyable job, unpleasant, and even intolerable.

I want to ask you people, how do you deal with difficult customers?

 
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1 2 3 4 5
1 LISTEN, ACT - Do Not REACT!
2 BeA Blessing In The Customer's Life That Day.
3 Build rapport
4 Take even greater care..
5 Have patience , listen and than react
6 Ignore them
7 Step yourself into Customer's Shoes
8 Don't let them get to you
9 Get trained
10 Politely for most of the time & sternly if unable to understand when you are not at fault.
11 Isolate - pacify - listen and try2deliver
12 GO TO THE MAXIMUM EXTENT TO SOLVE THE CUSTOMER'S COMPLAINT
13 Right Commitment and Adhere to Timelines
14 Keep him engaged

LISTEN, ACT - Do Not REACT!

idea posted by Makrand Bhave AGM - Corporate Business, E18, part of Network 18 Group

Reacting to an irate consumer is a surefire suicide call.

Listen carefully, Understand the grievance, Identify the issue, OFFER a solution within the limitations of the ethics and policy guidlines and then JUST DO IT!

Thanks for the rererral Mohit :)

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by Winsome Thomas, Agency Manager, MetLife Insurance Co  | 02 07 2010 17:02:24 +0000

First and foremost is to make the customer understand that you are listening to him. You can empathize to him but need not agree. Also make sure that you do not join him against your own company. By this time he might have given a vent to his feelings and would be ready to hear your version. After this solve or refer the issue to the next level,promise the client that you will follow up and then assure him of your best services.  Believe me you have added another loyal client for your co 

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by VA , AVP - Brand Management  | 01 14 2010 14:25:16 +0000

Hear them out! listen to them! Lend a complete helping hand to solve their issues. Do not panic! Remember for companies discontented customers is always a sign of progress!!!

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by Resmi Maxim, GENERAL MANAGER - OPERATIONS, SI PROPERTY (KERALA) PVT.LTD.,  | 01 07 2010 04:49:07 +0000

also give personalised attention, let him feel he is treated special

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BeA Blessing In The Customer's Life That Day.

idea posted by Glenn Jenkinson Principal, Jenkinson Enterprises

1 - Be grateful you have a customer, angry or not.

2 - Be grateful the customer is expressing their dissatisfaction instead of just writing you and your company off of their list of service providers.

3 - Mentally embrace the situation with both arms and pull it close against your chest, asking God to give you the power to deal effectively with the situation. (This removes the impulse to run from the situation and to get angry and impatient yourself).

4 - See the situation as an opportunity to be a blessing in the life of the customer. How cool it is to be a blessing in another persons life.

5 - Give the customer everything they ask for (legal, ethical and within company policy) and then give them one thing more than what they as for.

 

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by Ajay Ziz, Dy. Registrar,, University of Jammu  | 02 10 2010 11:56:44 +0000

glen .. why give customer  everything ( are we on sale).. point no.5

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by suhaschandra deshpande, Marketing Associate  | 01 11 2010 15:01:40 +0000

You are very right Sir, Ideally it should happen but I find the sorry state of affiars in India.

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Build rapport

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

Sometimes it's useful to add another phrase to the empathy response, including yourself in the picture. - "I can understand how you feel, I don't like it either when I'm kept waiting". This has the effect of getting on the customer's side and builds rapport. Some customer service people get concerned with this response as they believe it'll lead to - "Why don't you do something about it then". The majority of people won't respond this way if they realise that you're a reasonable and caring person.

If they do, then continue empathising and tell the customer what you'll do about the situation. "I'll report this to my manager" or "I'll do my best to ensure it doesn't happen in the future".

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by Vishal Rastogi, Marketing Manager, L&T Infocity Ltd  | 01 06 2010 05:10:33 +0000

Empathise with the customer, as Meena said. It is the starting point to understand the concerns of the customer and the lacunae in the process of handling the complaints. The complaints should be taken as the starting point for the improvements.

Try to engage the customer and discuss all his/her concerns, keeping the complaints as the central theme. Once this is taken care, it will form as a case study for handling the complaints of similar nature.

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Take even greater care..

idea posted by ujjval jain Retail, Retail

To deal with angry & furious customers takes the real test of mettle to build customer relationship.

Such customers may affect even other customers present there if not taken care more prudently.

I think, such customers should be given extra attention & care & if possible, their grievances should immediately be resolved & afterwards such matters should be properly investigated & corrections should be made accordingly to avoid such circumstances happen again.

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Have patience , listen and than react

idea posted by Ankur Srivastava Business Development Executive, unicous india
Its very important to have patience when you are dealing with a difficult customer. listen to the problem carefully and than act accordingly.Its very important to make customer see that the offering to the customer is a winning situation for him.
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by Shailena Varma, Logistics Manager, Target  | 02 10 2010 11:48:43 +0000

Well said Ankur, all the three which you have said are very important while handling customers. If we lose this we will lose the customer. 

Thanks....

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Ignore them

idea posted by Azhar Kazmi Professor, King Fahd University of Petroleum & Minerals

Ignoring difficult customers can often solve the problem provided one can afford to ignore them. Otherwise treat them like queens or kings.

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by Ajay__Ziz , , jammu university  | 02 01 2010 09:07:04 +0000

definitely ignoring them by becoming complex

 

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by suhaschandra deshpande, Marketing Associate  | 01 11 2010 15:09:17 +0000

Ignoring is a fatal danger in the corporate world.

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Step yourself into Customer's Shoes

idea posted by Paradkar Amit Design Engineer, Jord International

Consider yourself sitting on the other side of the table (ie consider yourself as the customer) then analyze why the customer is sounding difficult to us....

If you cant think of the same line what customer is thinking, have the power to convince him on your end or else....accept his view point and do as he (customer) says within the boundary limits of your own (representative) company...n build a healthy relationship for future business.......

In business.....either you can be right or the customer...not both of them at the same time...only in the time of crisis...that makes the customer difficult...

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by Ajay__Ziz , , jammu university  | 02 01 2010 09:08:25 +0000

making kasht kha ke mar fit into your nylon sandals.

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Don't let them get to you

idea posted by Dharmena Prajapati Sales/BD Manager, Wipro

Stay out of it emotionally and concentrate on listening non-defensively and actively. Customers may make disparaging and emotional remarks. Don't rise to the bait.

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Get trained

idea posted by R. Rajagopalan Sr.vice president, CUMI

It is true. let us also analyse why they behaive? definitely they have pain which they wd like to show.( I do not agree that they should show to others!! any way). first of all, if is a misatke by us, learnt to accept and apologise. do not argue and spoil further. Listening is an excellent way and note down his points ina pc of paper. calmly think what we sould have done better to avoid repeated call or similar complaint from others. Get trained in a calss room by others/experts and workshop /simulation technique. get others opinion, how otehrs handled? in short, Listen, acceptand apologise if it is true, note down and work on improvement slef or by external training...........

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Politely for most of the time & sternly if unable to understand when you are not at fault.

idea posted by suhaschandra deshpande Marketing Associate
Few people do not understand the matter of explaination & one sided argument continues for long time then they need to be tackled sternly.
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Isolate - pacify - listen and try2deliver

idea posted by ASOKE KUSARI Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India

Such customers are the nightmare for them who are in direct contact with customers. They are to be tackled very carefully and co-operation of the whole team, where possible,  is a must.

First isolate him/her, offer a chair to seat. Then pacify and ask him/her whether s/he may be offered a cup of tea or light drinks. Listen to his/her complaints or grievances. Explain him/her your procedure and how/where lies the difficulties.

Lastly, try to deliver. Yes ... deliver ... give ur best efforts to deliver. Ask him/her 2visit again. Say good-bye and escort him/her upto the door.

And there after, take some rest and have a hot cup of coffee ...U reached the MOT ( Moment of Truth ) ...ur next promotion is not far away .. !!

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GO TO THE MAXIMUM EXTENT TO SOLVE THE CUSTOMER'S COMPLAINT

idea posted by kasturirangan.r INSURANCE ADVISOR, Life Insurance Corporation Of India

THERE WILL BE HARDLY LESS THAN 1% OF THE CUSTOMER BASE,WHEREIN YOU KNOW THE CUSTOMER WAS WRONG,BUT SOLVING THE CUSTOMER'S COMPLAINT REGARDING PRODUCT AND SERVICE,EVEN IF IT MEANT TO REPLACE THE PRODUCT,WITH THE APPROVAL OF MANAGER'S OR HIGHER AUTHORITIES.THIS WILL PAVE WAY FOR CEMENTING THE RELATIONSHIP FOR THE BETTER IN FUTURE.

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by suhaschandra deshpande, Marketing Associate  | 01 11 2010 15:05:02 +0000

True, I agree with you Sir.

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Right Commitment and Adhere to Timelines

idea posted by Ashutosh Pandita Sr Business Manager-IT Search, Quadrangle-Infoedge India

In my opinion the best way to deal with difficult customers is to adhere to the time lines in regard to delivery and commit what is possible.

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Keep him engaged

idea posted by Atul Joshi CEO/MD/Director, Lions Alliance General Trading Co

Keep the the customer engaged in a discussion which would eventually lead to a solution based on a consensus. Never ever let the customer feel that he is not heard, if you are tired of dealing with him, call a colleague to mediate, but solve the problem once and for all. If the problem remains unsolved for the moment take it up with the customer once again when the opportune moment is available. Sometimes you can back off for the time being regroup and re-engage with a different outlook or a different approach to sort out the problem

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by suhaschandra deshpande, Marketing Associate  | 01 11 2010 15:08:26 +0000

It depends on the situation. Many times customers don't want to co-operate. They need replacement or moneyback.

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