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Started by : JEhan , Pre Sales Cordinator, BCIL   12 17 2009 04:21:42 +0000
Industry : ConstructionFunctional Area : Communication(Sales & Marketing)
Activity:  13 views;  last activity : 07 06 2010 20:18:09 +0000

 
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1 When is a Lead called Warm & Hot?
2 Score a Six - HOT.. Score a single - Warm

When is a Lead called Warm & Hot?

idea posted by JEhan Pre Sales Cordinator, BCIL

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Score a Six - HOT.. Score a single - Warm

idea posted by Makrand Bhave Marketing & MICE, WIZCRAFT International

After the lead generation process (which I believe should ideally never stop), the analysis will give you the results of the probe.

Cold contacts have been turned into 'INTERESTED - ASK SALES TO VISIT" = WARM

"YES I AM AWARE, PLEAE SEND SOMEONE OVER TO DISCUSS ThE RATES" = HOT

That is the basic distinction. A visit is still a warm lead and Negotiation is the hot lead!! Any consumer who is using competition products according to me is a VERY HOT LEAD!! I am not going into reasons why. But thats my understanding. Hope it helps. :)

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