Marketing & Branding
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Activity:
35 views;
last activity : 10 03 2010 15:33:00 +0000
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Let customers choose if they want to receive mails
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Specific Email Subject Line
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Send Entertaining Creative Virals instead of Mailers
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Mail specificly as per customer need
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Unsubscribe Option
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Encourage customers to sign up
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Collection of proper email id
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When somebody is using an online retail format or on online shopping portal...than taking their mail ids and sending continous mails which would make users to get bugged up and in the end mark it as a spam, create a platform where people should be able to sign up and they themselves are having an option of yes I want to receive mails and other offers from this online source..then people will be happy to receive your mail, than going into spam where you are bombarding mails so that people get to know about your product.. |
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Ms Meena, thanks for the referal
The customer should indeed have choice of their likes.
I am in total agreement with you Meena. There are mails where if you dont want to receive there is an indication and simply indicate wheather you want to receive the mails or not.
In other unwanted mails I simply delete them. Probably most of the user does.
The customer is the king so let him/her choose.
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-------------------------------------------------------------- Meena once more you have touched the real issue! Email marketers have to send emails to unknown contacts.there is no doubt about it. here is some guidelines they can follow(if they wish!) 1.Specific Subject line(highlighting the benefit) 2.Choosing a niche(Formula:MAN(Money,Authority,Need) 3. Frequency of email should be moderate(Once /Twice Every month) N.B:Sending daily emails does not guarantee more sales.Rather Continuity is important while making purchasing decision. -------------------------------------------------------------- |
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Indraniji Has An Extremely Important Points & Has Intelligently Put It As If He Is The Customer & How He Can React To E-Mail Campaigns. I Fully Agree With Him. But The Essence Should Be To Focus On Only The Best In Quality/ Price To Be Sold Online.... Effectively...
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Thanks Meena for your referral.Continuous reminders are at risk, ppl may discard them as spam/unimportant mails (most of us do it). Indranilji has explained this in detail. E-mailers are the medium to communicate to customers. Instead of mailsers send Virals in form of creative ads which needs to be entertaining and stress busters. MICROSOFT used this approach for promotion of their new outlook express. Please visit www.webchutney.org. This may help you. |
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mail be specifically be directed to the need of customer, his choice of interest for more effective and result oriented output.
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E-mail marketing is to get the broader base. Even, when the mail owner does not desire to receive mails, by force, mails will be sent to make them aware of the entity. Many a time, it disturbs us when it is not relevant to us but, at time, we see new information to keep us updated. We come to know of such entity existance, particularly, when time & space separates so widely. So considering this positive aspect, we can let them circulate but with the option to unsubscribe if such future e-mails are planned on periodical basis by the marketer. |
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i think this is the best option Email marketers insert pop up through internet site and encourage customers to sign up for details of the products. |
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Most of the time email marketers send email in bulk to the customer. They have to select email id first. Now the question is how to select the email id. the best way to select email id during exhibition or from the retail outlet where the customer visit because they want to purchase or they want to know about the product. They are the potential customer or you can use such customer as a referral marketing. |
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We see sales for branded items going on and on all round the year. The Christmas sale followed by the new year sale followed by Sankranti offers followed by Valentine's day sales and it goes on and on. In addition to this the there are so many... |
The latest figure say that 2011 has seen a downward trend in marketing via twitter and facebook. Social media is considerd as one of the best tools for marketing and its use has increased extensively in past couple of years. But now some... |
Nice observation and great insight sir. |
