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Topic : The Rise of the Ethical Consumer
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How ethical consumerism will lead to the survival of companies in the long run?

Started by : Akhilesh Majumdar, Logistics Manager, Tesco   01 19 2009 11:45:16 +0000
Industry : Retail Chain/LogisticsFunctional Area : Strategy Execution(Strategy & Execution)
Keywords : retail green trade consumer ethics ethical consumerism
Activity:  17 views;  last activity : 07 06 2010 20:18:09 +0000

With the growing strength of consumer movements and rising levels of awareness among stakeholders, corporations are realizing that stakeholders and consumers are no longer indifferent to unethical practices like financial irregularities, tax-evasion, poor quality products and services, kick-backs, non-compliance with environmental issues, and hazardous working conditions. Many Indian companies too have recognized the importance of integrity, transparency, and open communications. For example - you'll probably have people talking about the person who "pays the MRP" and "asks for a bill" or "doesn't buy pirated books, movies and music". And also you'll get a triumphant "refuses to buy firecrackers that are made with child labour".



 
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1 THE RISE OF ETHICAL CONSUMERISM
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THE RISE OF ETHICAL CONSUMERISM

idea posted by Akhilesh Majumdar Logistics Manager, Tesco

Yes, the Ethical consumerism has increasingly moved away from its beginnings as a niche area catered for/by a few specialist brands, towards the mass market mainstream. It also examines market penetration of ethical products and the strategies adopted by multinationals in response to this emergent and increasingly important determinant of buyer behaviour.Identify future growth opportunities in the ethical product market and create more effective marketing and strategies to exploit this growth.
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