Posted in Community :
lifestyle advertising in a customer-centric world
|
Activity:
0 referals
158 views;
last activity : 18 hours ago
|
|
|
|
|
1
Define lifestyle advertising rightly
2
Mirroring life as it is
3
lifestyle obsession
|
||||||||||||||||
|
|
I’m totally and utterly fed up with marketers talking about lifestyle brands. Why? Because they have no idea what it means. And neither do I, frankly. Ask them to specify what the implications of ‘lifestyle’ are in terms of their advertising and brand communications and what you’ll get is a response full of fluffy drive. What you’ll get out of them is that ‘lifestyle’ means nothing but advertising clichés; the very stuff that makes advertising indistinguishable from wallpaper. Actually, it’s what makes it wallpaper. I think first we need to define this kind of advertising properly |
0
|
Be the first one to support this idea
Add argument
|
|
This kind of advertising is all predicated on the assumption that
mirroring what the marketer superficially assumes to be ‘aspirational’
for his/her audience is going to generate brand growth. The reality is
that this thinking and the advertising it leads to constitute the
lowest common denominator in almost all consumer goods categories. And
its remarkably uninspiring, not to mention undifferentiated.
|
0
|
Be the first one to support this idea
Add argument
|
|
This ‘lifestyle’ obsession is not just an Asian thing - it’s global [though emphasis on 'First World countries'] and with more and more brands focusing on selling ‘aspiration’ interms of “lifestyle enhancing material products” it’s only going to get worse, especially with so much job/life dissatisfaction going on. The big question is which came first for some people - the disappointment of life or the pushing of ‘brand lifestyle promises’? |
0
|
Be the first one to support this idea
Add argument
Could not find any idea interesting in:
"How far is lifestyle advertising being accepted?" ?
Click here
to add a new idea...
Found the idea contest
"How far is lifestyle advertising being accepted?"
interesting ?
Click here to refer to your connections and communities
Most popular on TooStep
what is recession?
|
How to tap social shopping which is on the rise?
|
Union budget 2010: Doubling the allocation for power sector
|
Job on contract basis---Right Or Wrong ??
|
What are the negative effect of advertising?
|
Are you pleased with Pranab Mukherjee's India Budget 2010?
|
How to tap social shopping which is on the rise?
|
sardarji
|
Do companies really understand testing importance or they mostly do it for a mere formality...
|
Should Government role back the fuel price rise?
|
IT Sales and Business Development
|
Equity Investments: Hot Stocks
|
SAP Professional
|
Business and Law
|
IT Solutions for Capital Markets
|
Mainframes
|
Indian Government & Public Sector Professionals
|
Entrepreneurs: Success Stories
|
Finance & Accounts
|
Global Automotive Forum
|
Go Green: Green Retailing & Marketing In India
|
Operational Risk
|
Interesting Solutions
|
How should be your Boss?
|
Strengthening the Judicial System in India
|
Rin V/s Tide: comparitive advertising is back
|
TAKREER, a subsidiary of UAE's National Oil Company ADNOC, awards a $2.7BN USD refinery order to Samsung Engineering
|
How to convert footfalls into real buyers in big retail outlets?
|
Why is Inventory turnover important?
|
Infosys Vs TCS. Who is the best?
|
STAKEHOLDERS - CHARACTERISTICS AND TYPES
|
Cavincare to take on HUL,ITC in Bottled shampoo
|
Five Economic Events That Never Happened in 2009
|
After Telengana, now demand for separate state rises across the country
|
Branding Strategy in Rural Communication
|
Budget 2010 India
|
pranab mukherjee budget 2010
|
Job Search for Technology Professionals!
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
Viewers also viewed
|
|
Lifestyle advertising is an upcoming field that marketers are looking into to create a brand... |
|
|
0 referals
2 votes,
136 views
|
|
|
|
When tobacco companies sell cigarettes, they are selling two main things. First, there is the... |
|
|
0 referals
2 arguments,
586 views
|
|
|
|
|
0 referals
2 answers,
55 views
|
|
|
|
|
|
|
Recent Knowledge (78)
|
|
In our daily busy life, we see a lot of advertisements around us. Advertising agencies are... |
|
|
1 referals
6 votes,
107 views
|
|
|
Recently, we have seen a huge number of callback of cars across the world. Few days back, Toyota... |
|
|
1412 referals
7 votes,
227 views
|
|
|
For small businesses, getting noticed online is a challenge, particularly when competing with... |
|
|
255 referals
4 votes,
98 views
|
|
|
|
|
|
|
Sponsored Jobs
More From Author
According to me TATA represents the Common man of the country as every other business concentrates only on the creame of the country like the rich and the upper middle class, its only TATA that concentrates on the middle class people which is having... |
Effective Advertisement is more necessary than R D...effective promotion of the product and the brand as whole in terms of ads all over is what gets you sales...just by doing R D it is not possible to know whether the concept works or not...one has to... |
Even though they are not marketing as much but has created so much hype mainly due to the price factor, and the other main thing is that No Indian car had so much exposure in the International car shows, and to go with it, Nano was the most... |