| Topic : Enhancing Customer Experience in Automobile Industry |
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Posted in Community :
Global Automotive Forum
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Activity:
40 views;
last activity : 07 06 2010 20:18:09 +0000
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A Little Thanks Goes a Long Way
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When your customer or prospect walks through your door, what do they see? The right combination of branded products and logo apparel tells your customer you're professional, successful, and reputable. From the business card holder on your salesman's desk to the individually branded mints in your reception area, little things do make a difference.
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by
Sarika Pal, Product Development Manager, Tata Motors
| 10 31 2008 12:39:50 +0000
Yes Saswat your customers are making a major purchase or trusting you with one of their prized possessions, and a consistent, well-branded image inspires confidence. Think about the great impression you'll make with matching logo shirts and jackets for your staff and branded clipboards for your technicians. You can't buy professionalism, but you can buy a professional image, and that's an expense that always pays for itself.
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No prospect or customer should ever leave your place of business empty handed. If they do you missing an opportunity to build goodwill and advertise. There are tons of great, inexpensive promotional items that can boost your brand, put your phone number where it needs to be, and introduce your services to potential customers. Let ePromos help you find a product that is ideal for your particular business, like a message pen with a window that displays a different message each time it is clicked - a perfect promotion for a multi-line dealership. Patriotic items add an extra punch to a Fourth of July sales event, and beach balls, water bottles, and sunglasses make great giveaways all summer long.
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Auto accessories make great customer gifts. An emergency kit can remind a customer that your dealership also offers auto service. Travel mugs, ice scrapers, and other car accessories keep your phone number in the right place when they need parts or service. And, of course, never hand back their keys without adding your shiny new logo's key chain.
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