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Posted in Community :

Global Automotive Forum

 
Started by : Saswat Chakrabarti, Sales Manager, Exide Inds   10 31 2008 12:35:40 +0000
Industry : AutomobileFunctional Area : Branding(Sales & Marketing)
Activity:  38 views;  last activity : 07 06 2010 20:18:09 +0000

Whether you have a marketing department or not, ePromos can help you implement comprehensive plan to make the most of your brand. You business depends on it, In a competitive marketplace, promotional products can give you the edge by improving your image, increasing brand recognition, and creating a lasting bond with your customers, Why image is so important to the automotive customer?

 
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1 Professional
2 Message
3 A Little Thanks Goes a Long Way

Professional

idea posted by Saswat Chakrabarti Sales Manager, Exide Inds
When your customer or prospect walks through your door, what do they see? The right combination of branded products and logo apparel tells your customer you're professional, successful, and reputable. From the business card holder on your salesman's desk to the individually branded mints in your reception area, little things do make a difference.
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Yes Saswat your customers are making a major purchase or trusting you with one of their prized possessions, and a consistent, well-branded image inspires confidence. Think about the great impression you'll make with matching logo shirts and jackets for your staff and branded clipboards for your technicians. You can't buy professionalism, but you can buy a professional image, and that's an expense that always pays for itself.

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Message

idea posted by Parag Arora Product Development Manager, Tata Motors
No prospect or customer should ever leave your place of business empty handed. If they do you missing an opportunity to build goodwill and advertise. There are tons of great, inexpensive promotional items that can boost your brand, put your phone number where it needs to be, and introduce your services to potential customers. Let ePromos help you find a product that is ideal for your particular business, like a message pen with a window that displays a different message each time it is clicked - a perfect promotion for a multi-line dealership. Patriotic items add an extra punch to a Fourth of July sales event, and beach balls, water bottles, and sunglasses make great giveaways all summer long.
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A Little Thanks Goes a Long Way

idea posted by Parag Arora Product Development Manager, Tata Motors
Auto accessories make great customer gifts. An emergency kit can remind a customer that your dealership also offers auto service. Travel mugs, ice scrapers, and other car accessories keep your phone number in the right place when they need parts or service. And, of course, never hand back their keys without adding your shiny new logo's key chain.
       
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Yes customer buys what he wants, so if you are trying to sell a wrong product to a wrong customer you fail. So before approaching a customer understand his needs and wants and then sell ur product....  
I completely disagree with this statement.... Sales is the art of convincing people. Luck has nothing to do with sales. The only thing you need to do is to approach the right person with the right product. For that you should know your product well...
Vijay good question but idea contest will do better than a debate.  The only way is to pay tax for the black money. People should feel guilty to have somebodies money then only this problem will come to an end....... Thanks......
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