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Topic : Marketing to Young Consumers
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Marketing & Branding |

Media Mughals

 
Started by : Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent   11 11 2009 12:10:19 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Business Models(Strategy & Execution)
Activity:  14 views;  last activity : 07 06 2010 20:18:09 +0000

For grabing the new class of consumers that is youth,Marketers have to play along with the attitude of the youth. And as the attitude of the youth towards every thing keeps on changing there will be direct influence on marketing.So how is youth attitudes towards digital technology and media consumption influencing the youth marketing?

Pls share your views.............


 
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1 Marketers claim TV advertising as most efficient medium
2 Internet marketing becoming more attractive and informative.

Marketers claim TV advertising as most efficient medium

idea posted by Himanshu Pathak Sr/Principal Coresspondent, Coresspondent

In my opinion 1 in 4 young people first see or hear of brands or products through TV adverts. For youth, a brand appearing on TV bring up its status and gives it an image of quality. So marketers claim that TV advertising is the most efficient medium at introducing youth to brands and helping shape decisions around purchasing and they are coming out with many new ideas that can attract viewers like attractive adds, bringing celebrities on tv for promoting their product.


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Internet marketing becoming more attractive and informative.

idea posted by Sasi Dash Art Director/Sr Art Director, U TV

I think most of the young people are connected with Internet most of the time. And because of that they are getting informed about the new products and trends available in the market within no time . So marketers are trying to exploit this attitude of the youth towards Internet by making Internet marketing more attractive and informative.

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