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Topic : Handling Customer Complaints
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Marketing & Branding

 
Started by : Meena Deshmukh, Product/Brand Manager, Videocon Inds   01 12 2010 09:21:50 +0000
Industry : LawFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  41 views;  last activity : 07 06 2010 20:18:09 +0000

Although market-based Customer Complaint Management initiatives are not required by law, they nevertheless operate within a framework of law. The prospect of a disgruntled customer taking a firm to court, or complaining about that firm to a government customer protection agency, creates a strong incentive for businesses to meet the redress needs of customers from the outset and thus avoid potentially expensive and acrimonious legal actions and bad publicity.

From a customer standpoint, the courts represent an important avenue of final redress should other options prove insufficient, but the expense, time commitments and complexity of court processes tend to make judicial recourse impractical for small transactions.

Thus I want to ask you all, how law can help in handling customer complaints?

 
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1 Courts can apply legal notions to protect industry members
2 Law constraints use of Customer Complaint Management initiatives
3 Equal protection to all citizen

Courts can apply legal notions to protect industry members

idea posted by Aarti Gupta Legal Consultant

Courts can  apply legal notions to Customer Complaint Management initiatives to protect industry members and customers. Industry associations must be careful to structure their Customer Complaint Management initiatives so that there is adequate notice to affected members of any proposed disciplinary actions, as well as an opportunity for meaningful response.

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Its a good idea...with certain guideline and common minimum understanding with customer.

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Law constraints use of Customer Complaint Management initiatives

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

The law constrains use of Customer Complaint Management initiatives. A Customer Complaint Management initiative must not be used in an anti-competitive manner to decrease choice, price or access to the market. Similarly, federal, provincial and territorial deceptive marketing legislation acts as a safeguard that firms will meet their Customer Complaint Management commitments, because when they do not, they may be making misleading or deceptive representations.

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Equal protection to all citizen

idea posted by RAMANATHA PRABHU N Chartered Accountant

Law protects all citizen equally irrespective of their position, caste, creed, age etc, similarly it protects all artificifial and jurisdictional persons created by law. All commercial laws are ment for the support for the citizen as well as persons created by law. These laws are binding all and enforcible in any jurisdictional court of law for their rights.

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