| Topic : Steps in making manufacturing profitable |
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Manufacturing & Engineering Professionals
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Activity:
169 views;
last activity : 05 09 2011 14:51:23 +0000
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Improving business performance
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Design a product that matches market needs, and support in the form of service.
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by making sure that our product meets the unmet need of the consumer
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Continuous Improvement
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sincerity
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commited after sale service
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The manufactured Product needs to be widely accepted at user level & it should fulfill the spec. laid down by the manuf.
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Lowering the Price
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Adopt and Adapt to Value Maximization & Cost Minimization strategy
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Importance of customer service
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by providing them the product with in their pocket reach with quality satisfaction
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Customers are looking for benefits then solution from the products
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I do agree with SANJIT that lowering the price of the product is one of the way to increase brand loyalty. We all blame price for loss of customer. But do you think price is only reason? I don't think so. Well lowering the price through economies of scale and lower cost production can be a way. Lowering costs is an important aspect, but simply cutting costs is not enough, and often leads to the wrong costs getting cut. So its better to cut price by cutting cost to increase the loyalty. If you decrease the price when cost of production is high, what is the use of having so many customers ? So manufacturer should focus on Improving business performance to decrease the price. |
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I accept this side views posted but with continuously and consistently then only the organizations will be able to retain their customer loyalty otherwise they will switchover to other products.
We can increase the customer loyalty by number of ways, like meeting the products with customer needs, providing customer service cell, designing the product with minimum failure and maintenance. Now most of the industries are running on the motto - 'customer delight' and not on 'customer satisfaction'. Hence we should try for cutomer delight rather than satisfaction.
Business performance improvement is the key factor to increase customer loyalty. It will cover stremline manufacturing process, stringent quality control, effective utilisation of resources, minimising losses, higher productivity leads towards transperancy of the business to the customer as a long term plan.
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We must optimise the product at the design (R&D) stage it self to match the most of the marketing dept. research, that what market (Customers) desires. A perfect co-ordination between marketing dept. and the R&D as well as production dept. will result in near accurate product (Because cost and various other parameters also to be acheived). Then, the continuous improvement in terms of releasing variants,etc. Most importantly the training the retailer's staff should not be neglected. They are the ones, who are in touch with the customers directly. Service team then to be considered as part of marketing team, this is to obtain customer comments, that are the inputs for product development. This process results in ultimate customer delight, and the products will have loyalty by default. |
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Very true MR. Rao & Bidwala.....
The real end game is gaining and maintaining customer loyalty & to ensure that every manufacturer needs to be flexible as per customer requirements. It's gotten to the point that having satisfied customers is not good enough. If the real end game is gaining and maintaining customer loyalty - to ensure that customers come back to your brand for subsequent purchases and speak highly of you -- it's not good enough to have satisfied customers. One should got to have delighted customers. Manufacturers should have engaged customers thorough out. Manufacturers must lock the concept of the new product / product up gradation as late as they can before they start building it because they realize the market can be fickle, and consumer tastes and desires can change fairly dramatically. They should be continuously in touch with consumers & customers to have a fair idea........
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By making sure that our product meets the unmet needs of the consumer,or by making the consumer aware of the hitherto unknown need that the product can satisfy. |
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Hi and i supporting this idea and asking the product manufacturess to make there product so good as much better than the first thing they make. thanking u.
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Continuous improvement through continuous measurement can lead to build customer loyalty. |
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Exactly, but the whole lot of improvements shouldn't be from the product side alone. The Service too an important factor that should be monitored regularly on how they are getting delivered.
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To increase customer loyality fillowing is essencial
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Now a days good will is something that can not be ruled out for marketiing so in my opinion, commited after sale service gives a reputation and it is something that can only be achieved & sustained by vigilant concerned Manager, may be sales or customer relation or whatever name managment of org gives....selling a product is something that is no doubt a hard nut to crack but using consumer as potential sales executive is something that can be achived only by commited after sale service. |
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The manufactured Product needs to be widely accepted at user level & it should fulfill the spec. laid down by the manuf.
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1.It operation should be user friendly.2) Maintenance should be easy & effective.3)The service & product support needs to be at customers door.4)The cost of spares and consumables needs to be very competitive.
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I guess lowering the price of the final product is the best way to increase customer loyalty and satisfaction... What do you think ? |
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This is done by application of a mixture of different tools and philosophies by invoking whole person concept amongst employees at all levels thru continuing education & trainings. Employees thus trained and empowered with knowledge and skills need to be carefully channelized to involve themselves as organised groups of collaborative & complimenting skill champions but with common goals such as Productivity , Quality , Safety, Delivery, cost , Morale & Environment in identifying , analysing the areas of improvement . The journey is long but rewarding -involves usage of various tools and techniques ,statistical, analytical , problem solving oriented , technical and social.
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Apart from good service and satisfaction, proper co-ordination, reduced customer service time and improved service quality play a major role. So let the customer know the importance of contacting service centers in time and through proper procedure.
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the product should be offered with competitive price , with good quality standard which can satisfy customer by all means |
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Today customers wants both tangible and intangible benefits around the product then simply solution from it. which is why today aspects like camera, applications, music, etc are sold by mobile companies. Also how much you interact with them for feedback, views etc to keep them engage in future selling.
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I think this is not a new thing for employees, many of the sales people in India are being tracked by GPS systems given to them to know their whereabouts when their are doing their work, and I am really feeling sorry for all the employees who will be... |
I don't think that. We have examples like Ratan TATA who develops the whole area where he sets up any of his factories and even gives pensions to its employees. Also takes care of their families. Aren't they true nationalists? |
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