| Topic : Marketing to Young Consumers |
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Activity:
109 views;
last activity : 03 09 2011 06:48:58 +0000
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Dance with the Youth
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Creating profile in Myspace,Face book etc
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"Home is Where the Heart Is"
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MARKETING TO YOUTH
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Media Advertisement
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Be aggressively patriotic
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associate with youth emotion
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SMS advertising
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Youth is that section of the society who are way too easy to be influenzed, provided it should be worth being a youth icon. They are no longer influenzed my modest dressing or doing different things. Instead, they love being casual and doing things differently. That is where the real and rewarding marketing strategies lies. T-shirts, sneakers, internet(social networking sites), films made for youth, teenage models in the ads, etc. can be some of the ways to allure the attention of the youth. T-shirts can have profound influenze on them as they wear it and hang around with their friends most of the time. The films for youth or the ads having teen models paves even better and successful way to grab their attention, as that is their period to go in for 'imitation'. A survey can also help you better to explore an answer. Hence go for all that represents the youth. Be in their shoes and dance with them.
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I think by creating a profile in Myspace, Face book etc helps to keep in touch with youth. These contacts can be converted into loyal customers. The profile should be made unique to get noticed by people and as these profiles are the ones creating the first impression about your business it should be worth it. It helps to know the new trends and needs of the youth? |
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Social media is but just 1 way of getting across to the young faces. While it is not the end all of advertising, it very well compliments the good ol formats of video, text advertising. One new concept is video email, which being in its infancy can generate some interest in itself. Otherwise the multiple video channels itself act as viral marketing methods.
creating a product/brand related community on social networking sites where users can add there ideas,slogans for promotion and post there feedbacks regarding their experience after usage.moreover, if someone's idea or slogan get choosed for campainge then that user can be provide with the merchandise related to brand with the slogan printed or encrypted on them.such an community would also act as follow up source/mechanism for the company...but the appeal of the site would be a crucial factor .if all these factors would be taken into consideration ,users can be motivated to stay loyal to the brand and attract non users either n can serve the pupose in long run..
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Home is Where the heart is:- marketers can attract them by ensuring that they are present where ever the Youth's are, be it Pub, Disco, Sports, Gocarting, Malls, Colleges. Best way is to organise events which are enjoyed by youths and marketers can grab the entire attention. |
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MARKETING TO YOUNG CUSTOMERS --WHERE ARE THEY? MOSTLY INCOSMOPOLITAN CITIES/METROPOLITANCITIES,MUNICIPALITIES,TOWNS,. HOW TO GRAB THEIR ATTENTIONS? fOR FMGCS-DISPLAY AT MALLS LIKE BIG BAZAR,reliance fresh,spencers,local super bazars,malls For highpriced articles ADS IN TV S,MEDIA, HOARDINGDS ROAD SHOWS ETC., ENDORSEMENT OF PRODUCTS BY CELEBRITIES, THESE MEASURES CAN REALLY GIVE QUALITATIVE AS QUANTITATIVE EFFECTS ON SALES VOLUMES AND VALUES INADDITION TO LONG RUN ATTENTION OF YOUTH IN THE MARKET PLACE
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Create a media advt through which they can identify with that as one of them. Some of the ideal places are colleges where with the permission of the authority organize events related to the brand in which games, incentives, prizes to be given
, in malls some music competition, draws. Create groups of some talented youth and ask them to organize events in their locality highlighting the brand. As now a days youth influence their parents, relatives in purchasing the brand. For example if father wants Tata Indica car the youngster will influence to go for ''maruti swift''. Youth is more influenced by their peer group hence create an advt which shows that a large group of youth going with that brand. This advts will be more helpful in B class towns and somewhat C class towns. Brand should attract the rural youth as now they are also exposed to the media and having more purchasing power than earlier. Should cover, colleges, malls, multiplex, localities, societies, ( by creating group of youths boys and girls, from that area, this is based on the experience)
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Nothing inspires the youth as powerful idealism and patriotism brings out action from the youth. In recent times we have seen the Jaago Re concept attract millions of youth and on the other side someone like Raj Thakeray expounding "regional patriotism" has really inspired the youth of urban Maharashtra. Let us not forget that it was the youth who turned Gandhiji's dreams to reality. Today's youth are looking for that kind of inspiration, a higher ideal than money, they want a better India, better cities, villages, civic services ... and if a campaign can seamlessly integrate these values with whatever you want to sell, it will succeed. |
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today's youth is smarter and always have some sensational,adventurous
and modest attitude towards life.one must understand their feeling before approaching them
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In my opinion SMS advertising can offer an effective way to reach young people . Placing short codes in advertisement that motivates a user to text the number for more information can attract youth. This offers a great way to provide further information for someone that is interested but also a way to spread your message beyond its original broadcast location. |
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