| Topic : Marketing Hurdles For The New Year..... |
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Marketing & Branding
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Activity:
38 views;
last activity : 01 13 2011 15:28:26 +0000
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Psychographic segmentation
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FOCUSSING ON TARGETTED CUSTOMERS
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Tap into the consumer psyche
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As we move forward, demographic segmentations will get intensely blurred. Moving ahead, marketers will have to focus on psychographic segmentation. As economies and countries evolve, especially in democracies, there will be people with a lot of differing attitudes co-existing. The number of attitudinal segments within the same demographic will be different, and hence marketers need to study the consumer more carefully, as traditional methods of grouping customers will call for a re-look. |
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very correct with psychographic segmentation we can reinvent because through this we can understand the perception of the consumers
Yes Sheetal more care has to be taken for catering diversified consumer base.
Change.. change drive the consumer .. more than the utility one need to feel that he posseses the new one different from the one the others own .. That is his pride .. I am different from you ..
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The business environment is always ever changing and obviously the marketers will find it difficult. Despite the reasons, the marketers should know who are their customers to buy their products, the level played by the competitors, weakness & strength of their products as well as their competitors, the price level operated in the markets, and what makes the change in the buying behavior of the customer base. Based on these factors the marketers have to devise their strategy to win the customer bases. The customer base should be informed about their products quality, durability, and differentiation from their competitors, and their continued support in extending their after sales services. These things the marketers should maintain constantly to create the image for their products. They will definitely succeed.After all everybody facing competition and fighting from the same platform for their survival. Only fittest can sustain and survive. This is the common rule for all. Thanks for the referral Ms.Sheetal. |
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Very well said, Mr. Natteraja.
Dear Ms.Darshana, the psycho graphic segmentation will not give the expected results since the buying behavior is related to wavering mind, of course some cases may succeed, but not as expected.Kindly note that the mental pendulum is always oscillating here and there and hence this segmentation will not be able to yield much.Moreover this segmentation may be suitable to products like cosmetics etc or products liked by women.
yes you are right.innovativeness of the organisation and highest level of touch with the customers(in terms of innovative advertisements for innovative customers-attracting customers,after sales-retaining customers...) is and will be the order of the future business scenario and for that working harder than hard will fetch the succession in the market.
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An everchanging consumer means changing habits also. So once you are able to tap in and keep a tab on the consumers, you will be able to respond to their needs faster. Frequesnt customer meets or circulation of questionnaires should do the trick.
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