| Topic : Digital Marketing - Think Before Acting.... |
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Posted in Community :
Business & Strategy
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Activity:
56 views;
last activity : 01 04 2011 19:13:44 +0000
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Control what consumers view
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To reach the target customer segment
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In China, all is possible!
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Anything can be sold by ad pressure, but Quality sells by little ad
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Create a profile that shows who what where why and how.
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Its business Boss
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Just browse the net for the purpose you decided
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Research competitor's strategy and improvise
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One has to win the Customers/ Viewers Choice and voice
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Deliver what you promise
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write a blog.
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Market Survey
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Select your online medium carefully
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We all know that today the digital spending is seen more with more and more marketing strategies being seen on the Digital platform than the traditional media platform, today Social media marketing has more prominence than anything else and marketers are encouraged to use various media platforms such as Facebook and Twitter to approach consumers, but negative buzz must be carefully monitored in these platforms if unchecked then there will be a negative WOM all of a sudden and by the time you realise the damage has already been done. So marketers need to control what consumers view. |
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Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.
| 12 25 2010 19:23:40 +0000
Focus should be on ensuring that appropriate content is available on the various social media marketing platforms to avoid confusion in the mind of the customer. Thanks for the referral, Namrata...
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NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 12 18 2010 17:37:55 +0000
Yes consumers are the kings and today it is buyers market. Thanks for the referral Mr.Namrata
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Rathin Deb, Freelance Retail Consultant
| 12 18 2010 09:14:11 +0000
Yes Namrata I agree with your point of view.
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Online or internet is a part of marketing communication media, so if you can reach your target customer segment, then internet marketing can be a very useful tool. For example:- Vodafone was advertising that it was reached 1 millions fans on facebook. Since they are targeting customers who are frequent users of internet so they are introducing such campaigns. This segment is valuable as it will buy their 3G services.
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suhaschandra deshpande, Marketing Associate
| 12 16 2010 17:27:47 +0000
Mostly the branded items and price competitive items/ services are sold online, where customers already know the quality and price aspects in advance. The product based on new idea is difficult to promote even after digital ad spend. The reach with any media to the targeted segment with special emphasis on facilities and benefits to the customers if bought online, are to be highlighted. In absence of this the expected response may not be evident. For example, if I come across with a digital ad of desired Nokia handset with special emphasis on savings or freebies being offered as compared to others, I may be tempted to buy online instantaneously. Similarly any service which otherwise becomes difficult to avail may be easily sold online.
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Now, if said some nice and take same nice photos, then everything can be good market in China's shopping Web ! No concerning about brand, just if you can make sure your quality it is same with some brand, or looks like some brand, and with very nice photos,also must be have crazy price, so will get crazy many order! Or if you kept on playing on television advertising campaign, so you can get a lot of order.
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Marketers must go with the trend. They must appear online also, for better prospectus. Every channel / media will fetch some percentage of sales. In times to come as of now, on line appearance is a must. Expert shall design the web and post.
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To promote business, all is fare....
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get the skills to find a product you want just by browsing for that
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In our country the awareness of online marketing in general is limited so the best thing for marketers to do to promote products online would be to well research how the competitors are positioning their products online understand their best practices and improvise on the same to create your own value proposition, the idea is not to ape the strategy of competition but to smartly avoid re inventing the wheel.
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In todays competative world from match sticks to Aircraft it depends how to be in win win situation both for the consumers and manufactures. As such Best will get the appreciation with the kind of advertisement in all forms relevant based on facts to the products which will be accepted happily and will be remembered for ever. |
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whether it is online ad, social network ad, tv ad or paper ad becareful of what you promise and deliver what you promise. If you cannot what you promise then dont make such a promise
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Online ideas work well. Marketers prefer easy methods like the internet,
it gives a far and wide scope, it targets the world.
Even writing a simple blog can help in marketing the product.
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I believe the old market survey procedure should be given a bye bye and the product must reach the masses. The same can be coupled by a better product promotion strategy,
I could have used corporate jargon to communicate this idea but it is always good to keep anything simple.
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As in regular mediums like newspaper, radio or TV, internet too has a lot of various mediums like blogs, facebook, twitter, etc to promote your message. One has to choose carefully and see whether the medium suits your brand. Also one has to carefully weigh the exposure that your brand would receive. It is too easy to go overboard on a new medium like the internet with little results. The best bet would be to try each method and check the success before jumping into it totally.
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