| Topic : Technology Assessment |
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Posted in Community :
Rural Marketing
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Activity:
59 views;
last activity : 04 07 2011 05:46:36 +0000
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communication
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communication
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living simplified
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communication
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Tradenet
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Communication
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it certainly helps to keep the flow of updated information current to everybody, regardless of rural and urban divide due to differnce in lifestyle and work
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by
raj sharma, MBA/PGDM student, national insurance academy
| 02 07 2011 10:51:47 +0000
and it should be in understable language of target market.
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The accessibility of the companies to the rural people due to the lack of proper distribution channels can be enhanced. A simple ex can be taken that of our PDS(Public Distribution System) which is currently the largest distribution system in the world; but people for it is whom it is ment usually are not able to take benefits from it... |
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raj sharma, MBA/PGDM student, national insurance academy
| 02 07 2011 18:57:40 +0000
well said mr raodeo i want to add that with d help of technology we must create awareness among our target customers,we can do it using telemarketing-in which product's features and benefits will be explained in the recepient understable form.
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living life can be simplified by using it
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only the educated people in rural area could convince their community to follow or at least try the technology. rural marketer should build the attitude to use the technology by attractive schemes.
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It is a type of internet network where information that is key to producers, processors and others working along the supply chain: from updates about prices, harvests, transport, trading offers, disease outbreaks, weather and more are given And it uses a new peer2peer technology that links this vast and growing database of market information to cellular networks.
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One the important factor in selling to rural consumer will be to make them understand about their product. Technology can help in achieving this objective.
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