How Online Retail can be successful?

Eventhough we have online retail such ebay.in , still people do not prefer shopping online. Its because few products cant be purchased just by watching on PC. Majority of the people in our country still prefer to see the product directly ,to get a perfect feel of both quality and quantity.

If the offerings are good and have quality written on them the buying process, particularly online, would not be an issue at all. In fat ebay india is doing quite well where books and some such other things are concerned. Now if these online stores offer an incentive on buying like discounts on buying, or discounts on minimum value of buying or soemthing that has value added benefits then it becomes even more interesting. The product offerings have to be good, period!

The buying neeeds to have security interms of delivery and transaction. The delivery has to concluded within given period of time and parameters and there has to be a respite to the buyer if the delivery is not affected at all for some reasons. Money transaction needs to be secured as I think the biggest fear of a consumer making an online purchase is Delivery of product pruchased and if not delivered what happens to the money paid?? If there is enough clarity to keep the consumer safe I think online retail would not have to worry too much!

Thanks for the referral Shailena

Online Retailing is in nascent stage in india, As few yrs back people were hesitant in buying goods from malls and shopping centre, still retailing is devloping, but in metros ppl tends to go shopping in malls, have the experince and there are ppl who wants to touch, feel and want  physical experience of product. at most online retailing is preferred by very few ppl. also kinds of product decides most

Online Retail vs Real Time shopping is like watching a movie against living your on life.The confidence in online trading has to be reinforced thru endorsement by locally available but nationally/intrenationally renowned Retail players and when a customer physically visits the outlet s/he should be given the brief about the 'convenience' of trading the product-line on line against getting hassled by physically visiting the place when same thing is available at the click of a button.Initially the payment options need to be kept flexible like the person delivering the goods would collect the payments after letting the customer be assured about product features.It's a long time and detailed process and needs perseverence with patience but before anything we need to have -

+ Access and availability to maximum customers where they can be educated and assured about their obvious fears of online trading. 

+ Penetration of internet connections to maximum households to do on line trading coz it should not be confined to the upper creed.

+ Collaboration of big brands with locally present stores can expand the product-line available.

It may sound demeaning for some top end brands but to win such confidence they have to touch the base otherwise people would keep shying away from online puchases for longer then expected.

I think Online penetration is the key (most of the people will say) which will also increase due to worsening traffic conditions. To my belief one has to build a loyal customer base & should attract new visitors. And in turn these visitors should spread the message like viral, then only we can see good traction. And should also promote this sites via regular stores.

Security is key since people do not get their banking and credit/debit card info. get in wrong hands. Similarly, the consumer protection rights have to be detailed so as to avoid frauds.

Rest shall take care as internet penetration increases and the service provider plus retailers roll out the advertising  and promotion juggernaut.