| Topic : Branding Your Business |
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Posted in Community :
Marketing & Branding
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Activity:
42 views;
last activity : 07 06 2010 20:18:09 +0000
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Consumer Trends
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Use of Biodegradable and Sustainable Materials
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Printing help good Packaging
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Health Sector
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With more products vying for attention in a competitive market, maintaining a strong link between brand and packaging is important to secure market share, but at the same time companies must constantly update their packaging in line with consumer trends, regulatory compliance issues and evolving technology. Packaging is the first contact consumers have with brands. Just remember that 70% of purchase decisions are taken at the Point Of Purchase (POP). Only a few seconds are needed for the purchase decision
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by
Rishi Khanna, Product/Brand Manager, Mirc Electronics
| 04 10 2009 10:13:15 +0000
Its common that we all get carried away by the looks. We give 1st preference to what we see. So packaging is another way by which the consumers get carried away.
Why do people get carried away by looks ??? Any idea??
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by
Vinayarajan KV, Head/VP/GM-Sales, EP Tech
| 01 22 2009 06:39:07 +0000
packaging a product is like dressing for human, so well dressed get good recepton so packaging plays an important role in brand promotion
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A pack also needs to be supply-chain friendly, retail ready, while also adhering to regulatory requirements in regard to safety, product information and, increasingly, disposability. Environmental issues, mainly the use of biodegradable and sustainable materials, have a growing impact on package design and materials sourcing. While reflecting all of these considerations and maintaining brand identity, packaging also needs to remain cost-effective to produce.
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No supporting Arguments for this idea
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In terms of design, recent fast and improved functional prototyping, or rapid and flexible printing, digital printing, are a big help to us being faster with innovation, These tools also help marketing to better judge the new packaging proposed, and also to perform faster and to be more efficient in consumer research.'
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In the health sector, while there are specific norms and regulations to
govern the nature of formulation, dosage, etc., there are virtually
none as far as packaging is concerned, at least in India. Every
formulation is unique and therefore requires unique packaging.
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No supporting Arguments for this idea
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