How retail staff should act to boost sales?

A retail exective should always avoid adapting a HARD SALE approach. it only annoys the customer.

Instead he should try to indirectly understand customer's need then based upon his analysis he should recommend the products.

if a customer is standing in a particular product department, that doesnt mean he is actually looking for something from that department only.

Lastly, avoid walking behind the customer, unless he/she has asked for it. Give him sometime and space for a while, you can watch him/her from a distance also. And walk to them after a while and then start conversation.

Assist in buying for the customer and chatting the customer while the process of buying id on! :))

How many times you have met well trained and courteous retail staff who can give you details of the product he is selling and clarify doubts without any help, the issue is retail brands are looking at top line, opening stores, launching lines but forgeting last touch point that is Human interface.

Staff shifted from one department to another without briefing him about the category he has to handle, etc. How to handle complaints.

For most of stores Customer is GOD till he finish his purchase after that he is considered as pain for any exchange, return, refund-CUSTOMER becomes CUST SE MAR

In my view, the front line staff of a retail outlet should be trained in such a manner that cordiality and hospitality come naturally with required smartness. The organisation set up and motto should be such that the message to serve with enthusiasm should have a trickle down effect to the front line staff.

Attaintive, cordial, enthusiastic, observant, able to make relations with customer, target oriented, can assist in product selection (if the customer in confused) & even very smart in substituting the product similar & accepted to the required one (as its very difficult to maintain a to z inventory all the time), time punctuality, proper & timely feedback of customer requirements & inventory to concerned managers & most of all an ever smiling face and a lot more, etc, etc, etc.

Doesn't matter if they are working for pea nuts from 9 to 9 or 10 or 11, with no social, medical etc security but who cares !!!!! after all the grand paa (Wallmart), the bench mark, is doing like this with excellent quality products (sourcing about 70% of the stuff from China, where quality is the top most priority).

Sales people at the indian malls and stores - lack agressiveness and ability to sell the product.

Retail staff should be able to convince the customer to buy the product by his talk, his presentation, and his personal ability and trait,

We need to see this happening.

Atul

get in to the customer shoes to understand what he wants

The major factors for deciding to buy a product revolve around quality and price of product at a retail  outlet. Retail staff can do their bit by making the customer feel comfortable and welcome. Cordiality in welcoming the customer, enthusiasm in showing the product and honesty in dealing will definitely help. Marketing skills can help in guiding the customer to choose from what the store has got in stock.

Make customer smile whenhe sees u in the stores.

Make him comfortable.

Assist him inselection.

Creat a rapo which makes to visit ur shop frequently.

I found such people in some stores and feel homely to visit that outlets.

Sales staff Should be

Well groomed

Given proper training

Identifying the customer needs

Product Knowledge

Smart enough to do up selling

Follow SOP

Hi,

I would like to share some of the idea which echance the sales in these scenario.Suppse if the coustomer enters into the institution and willing to take kabuli chana (cholae) than we have an lead to sell cholae masala ie its an cross sales.So each product has some similarity with another one.So in this way we can increase our sales in day to day activities.

In this issue what ur mention is right.......  for my side i express my idea i.e. there is a chance to adorn sale . we have a chance to create the need to the customer .

The CSE / CSR / Sales staff are the Face of any Retail organization. By putting pressure on them of Sales / Daily Targets / Hourl sales & Them not achieving the daily target will lead to more pressure on them.

When the Motivation of the sales staff is down, No volumn of Inventory can Boost your sale figure.

Yes ! Recession is there & who have not fought it with Grace, But why the Fault goes to the Sales staff of Not performing.

Pressures should be taken by the Top Management & Branch &  Department Managers

Once I was doing a small research for a retail chain in the store itself. Research was about the penetration of their advertisement. This was the time I got chance to interact with consumers within the store and what I found was customers were not able to connect themselves with staff and they were searching people to complain. This is the problem which we find with every customer in India. If u ask them for some suggestions they will give a basket of complain about the staff and even we as consumer do the same.

So this is the serious issue which retailer should look upon. I do not know if cordiality and hospitality is part of the training of staff or not. But this is the solemn aspect to be pondered.

“Customer is god” and it is the front line staff who make them realize this. So good service by skilled staff is all the more important today.

Once I was doing a small research for a retail chain in the store itself. Research was about the penetration of their advertisement. This was the time I got chance to interact with consumers within the store and what I found was customers were not able to connect themselves with staff and they were searching people to complain. This is the problem which we find with every customer in India. If u ask them for some suggestions they will give a basket of complain about the staff and even we as consumer do the same.

So this is the serious issue which retailer should look upon. I do not know if cordiality and hospitality is part of the training of staff or not. But this is the solemn aspect to be pondered.

“Consumer is god” and it is the front line staff who make them realize this. So good service by skilled staff is all the more important today.