Retail & Supply Chain Professionals
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Activity:
65 views;
last activity : 07 06 2010 20:18:09 +0000
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Converting Commercial Space Into Retail Space
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High visibility, high-traffic location and great display
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get a retail oulet close to metro railway station
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near metro railway stations????????????????????????
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Attracting Low & Middle Income Groups.
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Support
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Developers can boost retail space in high streets across cities by converting commercial properties into retail space. Properties having locked-in commercial tenants for around three years can easily be expanded to house retail outlets as well.Developers may be prompted to demolish old buildings or theaters to develop retail stores to meet the demand in high streets. |
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Retailers can make the most of absence in mall activity by converting their high street stores or taking up new store locations in high traffic areas. Then in turn they have to improve the visibility of the store trhough external means like bright signages and and interesting window display's. Also the right lux level (unit of measurement of light in a store) would create a positive atmosphere in attracting customers and tempting them to purhcase. In fact the visual merchandising team of a brand has a very active role to play in converting a high street store into an attractive shopping outlet. |
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retailers can make money by entering into all places where METRO railway stations are coming up , this is strictly for cities where METRO connectivity is already there or coming up, because the FAR(Floor area ratio or Floor space Index(fsi)) is high near this METRO railway stations and business hours will start from first train in morning to last train.
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The only way to attract the mass public is to offer them something which no other can. The ways of attractions may be in the form of reduced price, offers, buyback offers. The timings can be matched for the festive season & salary dates so as to make an impact. The biggest crowd to be focused is middle income group & not the high income group in Metros, hence only the best buy offers with cross promotion campaigns work in Indian Metros. |
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High Street shopping will always be there, it is a temporary phase in a market where Mall culture starts. If the high street stores stick to basics, attractive Window, good service, customer will eventually return. As lots of people do not enjoy shopping with multi level shoppers. |
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Marketing is big time necessary to spread the word in the first place, if people dont know about the product at all in the first place how are you even expecting your consumers to buy by just placing the product in the shelf....that wont happen, if... |
" Retail chain Shoppers Stop today said it may increase prices of its products by 6-7 per cent from April this year in order to offset the 10 per cent excise duty imposed on branded apparel in the Budget 2011-12 .".. This is a news I just read... |
Brands still tend to box her into a simplistic classification of the bahu, beti, biwi, ma, seductress....will this type of marketing to women work out in the first place. What do you think people are brands still into simplistic classification... |

