| Topic : Every customer counts: In-Store Strategies in 2010 |
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Marketing & Branding |
Retail & Supply Chain Professionals |
Supply Chain Management in FMCG
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Activity:
81 views;
last activity : 02 06 2011 19:54:23 +0000
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Improve rapo with customers
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Promotion, deals and club card points
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proper merchandising
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Giving gifts and offers with sales
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improving rapo with customers is important
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Social Media
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Interact with customers at the point of relevance
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The stores staff should improve the rapo with customers by receiving them properly, exchanging pleasant smile, guiding , helping at the time of purchase. In short the customer should feel that he visit the stores again. |
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Yes, maintaining good contact & relationship with the customers through proper services. Thanks for the referral Mr.Malladi.
Yes Malladi I agree with your point of view in addition the follow up mails with new arrivals or discount should be sent on a regular basis in order to let the customer feel at home with also feel good factor and the customer stays.
Customer traits are constantly changing. Firms that fail to keep abreast of such changing customer demand are missing sales opportunities Without properly trained employees, the sales potential of the best goods and services will not be reached.
Salespeople provide the day-to-day contact with the consuming public and the impression made and image presented will shape the store's image. Their actions and attitude speak louder than words. Therefore, it is important to maintain good personal selling techniques.
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There are different strategies every retailer would follow. They have daily and weekly promotions, week-end deals, any one of the week-day deals and more than that they issue club-cards to accumulate their points. This was retailers can bring back the customer to their shop again and again. More importantly if the retailer give the best quality with competitive price, then customer would buy from them continuously.
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I am with you on this !
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I think shopper will be mostly be attarcted by the products which are being nicely merchandised in the shop.When we see the the maximum products with well decorated manner are shown from outside of the shop then only we enter into the shop. |
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A natural outcome of timely interaction with consumer automatically make your merchandise relevant. Also is the marketing wisdom of Pushing the merchandise once the foot fall is in
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In my view, as the practice expands it should include interactive shopper marketing programs that can provide real-time feedback on what consumers think of a given offer, the quality of shopper marketing campaigns is bound to increase with such giving gifts for their purchase. |
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all that holds importance is customer because an ultimate end for every production is to make it reach to consumer.. when we talk of brand equity this purely depends on customer response and his perceptions. therefore improving rapo with customers is very important.
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One of the ways in which engagement can take place is via Social Media. |
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In my opinion, Customers should be treated as king and they should be provided service at the time when it is relevant.This will enhance customer loyalty and influence shopping behavior through targeted marketing. |
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Most important is a warm welcome (not a mechanical one by the security) availability of guidance personal if needed and most important a courteous see off at exit. Modern retailers lack it very much vis a vis mom pop store for this enduring relationship building
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